Tuesday, March 20, 2012

Hoegaarden Apps Launch!

Most of you might have known that Hoegaarden, is a well-known wheat beer originally from Belgium. It is quite popular among the beer drinkers in Malaysia but do you know that they have recently launched an iPhone apps?

le Hoegaarden apps for Apple product!

On the 16th of February 2012, Hoegaarden launched their first ever interactive Apple application aptly named the ‘Hoegaarden Beer’ at one of its flagship outlet – Brussels Beer Café, Sunway Pyramid. The app serves as an outlet locator and includes six other features that offer fun and unique ways to have a responsible drinking experience. You can take tasting notes or play spin the bottle with the app and even a list of taxi services. The app is free of charge and works on all Apple products.

Hoegaarden Beer apps launch at russels Beer Café, Sunway Pyramid



“This application allows the consumer to locate the nearest outlets serving Hoegaarden on tap from their vicinity. And they are able to find the best route to these outlets through the navigation feature. In line with the Carlsberg Malaysia Group’s stand on responsible drinking campaign, it also provide users with a directory of taxi services that encourage consumers to be sensible in drinking and call a cab home if one reaches the limit,” said Mr. Kenneth Soh, General Manager, Luen Heng F&B Sdn Bhd, a subsidiary of Carlsberg Malaysia.

Mr. Sean Soh, Commercial Manager of Luen Heng F&B Sdn. Bhd. informing all the guest that we still can have more Hoegaarden as much as we want! xD

The emcee of the day, Patricia K cheer-sing with the rest!

The Hoegaarden Beer App was made available and known to fans of Hoegaarden Facebook on 30th January 2012. The app has since recorded a relatively high download of more than 500 users. It has seven 7 features comprising, ‘Location base directory’, ‘Tasting Notes’, ‘Mini spin the bottle game’, ‘Navigation route to Hoegaarden outlet from user current location’, 


‘Twitter and Facebook connectivity’ for user to share Hoegaarden moments and not forgetting the importance of responsible drinking by listing the contact details of the taxi services. The app runs is free-of-charge and works on all Apple products i.e. iPad, iPhone and iPod.


The crowd at the launch...

There are a few Hoegaarden girls that were actively serving beer to the guess.


Food is a good companion especially when it comes to beer beverages! :D


I personally like the entrance of the event that uses the Macbook Pro laptop concept which I am currently using.

Hoegaarden, truly refreshing...

To located the nearest Hoegaarden on tap, download the Hoegaarden apps


Don't forget to LIKE Hoegaarden Malaysia Facebook page to get latest news update from them here.


.: Peace Out :.
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