Last week, I was invited by Victoria to attend a very prestigious Award Presentation Ceremony by Sa Sa. The ceremony was held at Main Concourse, LG1, Sunway Pyramid Shopping Centre on 1 October 2010 attended by various media representatives, trade partners and over 30 famous bloggers in town with one universal objective. That is to celebrate the awards presentation to the winners of the 6 fragrance categories voted by the Malaysian consumers which emerged after 38 days weeks of intensive promotional campaign.
Photo taken with iPhone 2G (still rocking yeah!)
A blogger dropping her signature at the ceremony.
Wilee Tee, one of the blogger whom I met in the Sa Sa Colors & Fragrance Fair & Awards 2010 event.
Wheel of Sa Sa fortune? Haha...
The stage for the ceremony.
Since its inaugural campaign back in 2008, Sa Sa Colors & Fragrance Fair Awards this year has attracted trade partners the likes of DKNY, ITF, L’Oreal PCI, P&G Prestige and Marina De Bourbon with its hottest line-up of fragrance submissions. A total of 38,436 votes were received this year from all Sa Sa outlets as well as from the dedicated event microsite @ www.sasa.com.my/fragrancefair, as compared to about 32,000 votes received last year.
The crowd at the ceremony.
This campaign began on 27 August 2010 with 12 nominated fragrances in the running for big industry titles, namely Best Women’s Fragrance, Best Men’s Fragrance, Best Couple Fragrance, and Fragrance of the Year 2010. As for the newly introduced Colorscentsations Award, best matched fragrance and “color look” from the three nominees; namely the sweetness and warmth of Happiness look, the coolness and funkiness of Free Spirit look and the combination of independence and modern in the Confidence look. These three different make-up looks are set to match with the three special fragrance nominees to bring out the best aspiration and feel for one another.
The panel of judges which comprises local celebrities such as Amber Chia (Top Model), Sazzy Falak & Nazril Idrus (Celebrity Couple), Awal Ashaari (TV Host) and Owen Yap (Award Winning TV Host) , contributed 40% of the points that went to determine the winning fragrances. The remaining 40% was contributed by the general public while the balance 20% was obtained from the results of fragrance sales tabulated up until 30 September 2010.
Ambassador of Sa Sa, Nora Danish & one of the judges, Awal Ashaari.
Sa Sa was pleased to announce the winners of the Fragrance Awards 2010 for the six award categories as follows:
Best Women’s Fragrance – Flora by Gucci from P&G PRESTIGE
Best Men’s Fragrance – Boss Bottled Night from P&G PRESTIGE
Best Couple Fragrance – Dsquared2 He Wood & She Wood from ITF
Fragrance Of The Year 2010 – DKNY Be Delicious Fresh Blossom from ADF
Special Colorscentsations Award – Free Spirit : Anna Sui Rock Me, Summer Love by P&G PRESTIGE
Online People’s Choice Award – Anna Sui Rock Me, Summer Love by P&G PRESTIGE
ANNA SUI - Rock Me! Summer of Love
BOSS - Bottled Night & DKNY - Be Delicious Fresh Blossom
GUCCI - Flora by Gucci
DKNY - Be Delicious Fresh Blossom & GUCCI - Flora by Gucci
At the same time, Sa Sa also gave out Fragrance Fair dip prizes to shoppers who purchased nominated fragrances during the campaign. The six prizes include:
Grand Prize – A Designer Diamond Necklace worth over RM8,000
1st Prize – 1 bottle of the winning fragrance from each category (5 bottles) + RM2,000 Sa Sa Gift Certificates
2nd Prize – 3 bottles of fragrances from the Sa Sa Fragrance Fair & Awards 2010 + RM1,000 Sa Sa Gift Certificates + RM1,000 AW Color Collection Hamper
3rd Prize – Best Couple Award Winners + RM500 Sa Sa Gift Certificates
4th Prize – 1 bottle of Fragrance of the Year + RM250 Sa Sa Gift Certificates
In conjunction with the campaign, Sa Sa took the opportunity once again to contribute back to society by donating RM1 for every bottle of fragrance sold during the campaign to the Breast Cancer Welfare Association (BCWA). Ms Corina Loi, Senior Vice President and Country Head of Sa Sa Malaysia, presented the cheque amounting to RM13,389 to Ms. Ranjit Kaur, President of BCWA during the Fragrance Awards presentation.
The host of the ceremony, Xandra Ooi and local singer Amir Jafri.
Attendees enjoyed vibrant performances by an up and coming singer, Amir Jafri and Farah, well known talent discovered from Malaysia singing reality show. The event was hosted by the lovely Xandria Ooi.
Sa Sa expressed their appreciation for the tremendous support received from trade partners such as DKNY, ITF, L’Oreal PCI and P&G Prestige for this collaboration and look forward to organizing more exciting campaigns to make life more beautiful for Malaysians.
I am looking forward for another great Sa Sa event for the years to come! :)