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HEINEKEN Regional Bartender Finals 2026 Raises the Bar for Hospitality Excellence Across Southeast Asia

This year,  Heineken Malaysia Berhad (HEINEKEN Malaysia) and Multi Bintang Indonesia brought together their finest bartender finalists at the HEINEKEN Regional Bartender Finals 2026. The event took place at JAMBOX, Jam PJ on 16 October 2026. For the first time, top bartenders from HEINEKEN Malaysia's Star Academy and Multi Bintang Indonesia's Heineken® Star Quality Programme competed head-to-head in a showcase of skill, craft and professional excellence, marking a new chapter in the two companies' shared commitment to developing hospitality talent across the region. Roderick van den Brink, Sales Director of HEINEKEN Malaysia (centre), pictured with Malaysia’s top 10 bartenders at the HEINEKEN Regional Bartender Finals 2026. The event underscores the wider value that the brewing and hospitality industry creates across Southeast Asia. According to the latest Economic Impact Assessment , Malaysia's beer industry contributes RM7.1 billion annually to the economy, generates ...

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