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Heineken® 0.0 Teams Up with Motherchuckers to Launch the Ground 0.0 in the Fast Growing Padel Sport in Malaysia

Last week, I was invited by Heineken Malaysia for their launch of Ground 0.0 at City Padel KL. Padel is a racquet sport invented in Acapulco, Mexico since the year 1969 and now becoming a very popular lifestyle sport in Malaysia, with Heineken® 0.0 naturally fitting into its growing social scene. As courts evolve into social spaces where matches flow naturally into conversation, Heineken® 0.0 teams up with Motherchuckers to bring that energy to life through Ground 0.0 – a limited-edition athleisure collection inspired by the sport's active, expressive culture. Ground 0.0 - built for movement, connection, and everyday expression; Heineken® 0.0 - crafted to fit effortlessly into everyday social moments. Ground 0.0 is designed for both on- and off-court wear, reflecting the duality of padel today: performance and lifestyle in constant motion. Built for movement, connection, and everyday expression, the collection extends the game beyond the final point into how people play, meet and m...

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