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Heineken® Refresh Your Music Returns With Music Pop-ups—breaking Routines, Beats and Social Bubbles

I was at DC Mall, Bukit Damansara on the 10th of April for the launch of Heineken® Refresh Your Music. Last year, I've been to the 2024 edition at Sunway Pyramid attended by 18,000 fans and I had fun enjoying the music with my friends. Heineken® Refresh Your Music is back to elevate the music experience beyond just refreshing playlists. This year, it’s also breaking social bubbles and redefining how music brings people together. This year, Heineken® is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers who might have never met otherwise. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—all inspired by Heineken®. To bring this experience to life, Heineken® is partnering with the Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the R...

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