I love durian especially Musang King and some of you might love it even more than me! The only downside of feasting on this king of fruit is having a strong, lingering durian breath but thankfully LISTERINE® is here to make our breath smells fresher after this. Inspired by Malaysia’s iconic food culture, the campaign reframes mouthwash as the essential “dessert” that completes the daily hygiene ritual. LISTERINE® Malaysia has partnered with Watsons Malaysia, officially launched the ‘Pencuci Mulut’ Campaign. This cultural wake-up call reimagines oral care through the lens of a national passion: food. Just as a meal feels unfinished without a sweet ending, the campaign posits that an oral care routine is fundamentally incomplete without a final rinse. While Malaysians are meticulous brushers, clinical data reveals a startling "Invisible Gap" in local hygiene. Brushing, which remains the essential first step, only reaches the surfaces of the teeth—which account for a mere 25% of...
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