Finally, the wait is over as Rihanna’s inaugural FENTY PUMA by Rihanna apparel, footwear and accessories collection hits stores worldwide beginning September 7th. No one can forget Rihanna’s debut of this collection last February in New York. Each look was daring, provocative and oozing with attitude and now, it’s available for the world.
Rihanna drew inspiration from contemporary Japanese street culture and tradition for her debut collection with PUMA. Mixing cultural influences with gothic overtones and exaggerated volumes and proportions, the fashion icon challenged the traditional male and female silhouettes and blurred the lines between genders that are often times too rigid for her fashion tastes.