Carlsberg decided to take the title of being a great football mate to new heights by giving the winners of its recent Play on Pitch competition the trip of a lifetime to experience football like never before. 10 lucky Malaysians were treated like football stars at Stade de Lyon, France, the official venue of the UEFA EURO 2016™ Semi-final.
The Hero’s Welcome
When you’re an international football star, you get VVIP treatment – and Carlsberg gave the Play on Pitch winners just that. The VVIP access to the exclusive UEFA Club Lounge where guests were served ice cold Carlsberg and gourmet meals was only the beginning in their day in the life of a football star. The winners also got to spend the entire afternoon taking on former footballers in numerous stations set up on the pitch and meet former Danish legendary goalkeeper, Peter Schmeichel, and the F2 Freestylers, YouTube’s football freestyler sensations.