Friday, September 19, 2014

Absolut Karnival - In collaboration with Rafael Grampa, Marvel Studios‏

The rich, smooth, fresh and tropical flavor combines with Grampá’s festive, dynamic, character-driven design to evoke some of the magic of Carnival, reminding us that life is full of possibilities.
“When Absolut asked me to collaborate on Absolut Karnival, I saw it as an opportunity to express my love of a festival that lets everyone be free and equal,” says Rafael Grampá. “In Carnival, everyone celebrates together. There is a beautiful, unique and uncontrollable feeling that our differences can be put behind us. We become aware of our own power to change ourselves and the world.”


“To evoke something of that in the bottle design, I knew it had to be colorful and cheerful. In the Carnival parade, normal people transform themselves into extraordinary things. I decided to try to represent that sense of transformation by putting the Carnival parade right onto the bottle,” says Grampá.

Saturday, September 13, 2014

ONE FC: Rise of the Kingdom (Cambodia) Official Results

Asia’s largest mixed martial arts organization with a 90% market share, ONE Fighting Championship™ (ONE FC), put on a dazzling display of world-class mixed martial arts action to the delight of a packed crowd at the Koh Pich Theatre in Phnom Penh, Cambodia for ONE FC: RISE OF THE KINGDOM. In the main event, Adriano Moraes captured the inaugural ONE FC Flyweight World Championship, defeating Geje Eustaquio by submission in round 2.


In an intense war for the ONE FC Flyweight World Championship, Adriano Moraes defeated Geje Eustaquio by submission in the second round after he pulled a Guillotine Choke. The first round was close as Moraes kept his distance from Eustaquio by circling out of range as the Filipino was controlling the action with his pinpoint strikes. In the second, Moraes pressed Eustaquio up against the cage and went for the Guillotine, pulling Eustaquio down to the mat and securing the hold with a body triangle. Eustaquio tried desperately to escape but the choke was in too deep and the Filipino was forced to tap out.

Friday, September 12, 2014

Tiger Beer Uncages Bold New Campaign‏ - UNCAGE

Tiger Beer is proud of its Asian roots and wants to showcase this to the world, as its latest campaign reveals. Tiger Beer, which has been popular locally since its inception in 1932 and successfully expanded its footprint in Asia and beyond, has now launched a bold new campaign featuring short films on the real stories of young Asian personalities. 


The campaign features inspiring stories of female Chinese tattooist Joey Pang, a make-up artist turned coveted tattooist, Thai-American stuntman Charlie Ruedpokanon, who studied business management but is now a Shaolin-trained stuntman, and Singaporean filmmaker Anthony Chen, whose films broke Asian conventions. UNCAGE tells the story of how they have forged their own paths, breaking free from conformity.

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