Thursday, April 19, 2012

The Glenmorangie Story

Lately, some of you who's a social network addict might have noticed there's a lot of recent articles about the Glenmorangie in websites, blogs, Facebook, Twitter etc. I'm sure some of you might have already knew about the existence of this particular brand and I realized that there's also a small group of people who have not been exposed to it. Anyhow, I'm going to explain some of the important points briefly about Glenmorangie below.



So what is Glenmorangie Single Malt Whisky?



Glenmorangie is arguably the most delicious and complex single malt whisky in the world. Its multi-layered aromas and kaleidoscopic flavours stimulate the senses and entice the palate. As purveyors of perfection in single malt whisky, Glenmorangie takes pride in going to great lengths to ensure the quality of Glenmorangie whisky; to ascertain that Glenmorangie whisky is “Unnecessarily Well Made”. 

How “Unnecessarily Well Made” is Glenmorangie? 
Single malt whisky obtains its flavour from the wooden casks used in maturation. Many of Glenmorangie’s bespoke casks are made from white oaks grown on the Ozark Mountains in Missouri, USA. They are grown slowly over 100 years and seasoned naturally in the open air for two years to preserve their porous texture – a quality that adds to the spirit’s intriguing depth. 


Glenmorangie casks are only ever used twice to ensure the optimal amount of flavour is extracted into the whisky. While there are many perfectly good single malt whiskies made in shorter stills, the Glenmorangie Distillery utilizes swan-necked stills that are the tallest in Scotland. Stills in the Glenmorangie Distillery stand as tall as a fully grown giraffe



Glenmorangie stills stand at a dizzying sixteen feet, ten and one quarter inches (5.14m) high. This height means that only the lightest and purest vapours are able to ascend to the top and condense into spirit, contributing to Glenmorangie’s distinctive complexity and layered flavour. 

The Glenmorangie Distillery in Tain, Scotland

The superiority of the ingredients – local spring water from its own Tarlogie spring and locally grown Scottish barley, combined with the skill of the craftsmen who follow the same, time honoured approach that the company has used throughout its long history, result in a smooth spirit of distinction. 



An extension of Glenmorangie’s “Unnecessarily Well Made” here in Malaysia
Go to the North Atrium of The Gardens Mall, Mid Valley City from 11 April until 1 May 2012, whereby the Glenmorangie’s SOUNDFORM Fluid bar will be showcased.

I've taste the Glenmorangi myself. It has a very smooth taste and best not to mix with any mixer yet it's enjoyable.
If you are a single malt aficionado, a fan of contemporary and unique design, or just plain curious like myself, be sure to head to The Gardens to catch the SOUNDFORM Fluid, which is a striking yet sculpturally functional illustration of Glenmorangie’s ‘Unnecessarily Well Made’ concept.


Date: 20 April 2012
Time: 8.30pm
Venue: North Atrium, The Gardens Mall (outside Robinsons)


Photo credit to Missyblurkit of 3bittersweetlemon.blogspot.com
See you there!


.: Peace Out :.