Tuesday, July 3, 2012

Heineken Launches New Iconic Bottle

Heineken is proud to announce the launch of its new iconic bottle, featuring innovative details that provide a contemporary appearance and enhance the overall drinking experience. The launch is part of a global roll-out, streamlining Heineken’s visual identity and making the brand even more consistent and recognizable in all 176 markets worldwide. The new design stamps Heineken’s progress together with consumer’s sophisticated taste and also solidifies Heineken’s position as the market leader in the international premium beer segment.

Heineken New Iconic Bottle

The bottle features an embossed curve, inspired by the label ‘racetrack’, on the neck and back. The back of the bottle features the same curve motif, set above an embossed Heineken logo and the iconic star. The curve acts as a thumb groove and is perfectly placed to meet the drinker’s fingers which add tactility and grip as they grasp the bottle whilst keeping the beer to stay cooler. Additional bottle updates include a slimmer body accentuating the bottle’s premium feel and an elongated appearance emphasized by both vertical neck branding and a higher label position.





As the world’s No. 1 international premium beer, Heineken understands it’s the small details that make the difference. The introduction of tactile elements further reaffirms Heineken’s quality and authenticity in the mind, and on the fingertips, of the consumer throughout the entire drinking experience.

Yap Swee Leng, Marketing Director of Guinness Anchor Berhad (GAB), comments: “We know our drinkers notice small details, which is why Heineken has dedicated so much time to this design update. Every single element has been carefully considered to ensure our drinkers feel a subtle but significant difference.”

To celebrate the launch of its new iconic bottle, Heineken is flying down renowned Dutch DJ, Ferry Corsten to Malaysia for an exclusive invite-only party on 11 July 2012 at KL Live. To score invites to this exclusive event, consumers are encouraged to visit Heineken’s Facebook page at www.facebook.com/heineken.

Ferry Corsten
The launch party kicks off an exciting campaign dubbed the Heineken ‘Progressive’ Tour that will see exclusive events held nationwide and also Heineken’s well-known music programmes: Heineken Green Room & Heineken Thirst slated in the last two quarters of the year.

Swee Leng added: “We put our consumers at the heart of everything that we do. With a unified visual identity in packaging globally, truly calls for a celebration to our fans.”

One of my favorite hit from Ferry Corsten, Fire. Check out the video below:



To be part of Heineken’s exciting calendar of events, log on to www.facebook.com/heineken or www.heineken.com/my for more information.

Last year with the bloggers at the Heineken Green Room
If you are going to KL Live for the launch and if you see me, don't forget to say hi to me!


.: Peace Out :.