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Wednesday, August 1, 2012

PUMA Evo Speed Media Launch @ PJ Trade Center

Today is the first day of August, another month has passed just by a flick of our eyes. Lets rewind a little bit to the early month of July there was one video which had went viral. The 8-minute viral video in which depicts life of a failing security guard who eventually excels in his career thanks to the evoSPEED range by PUMA. I was invited to attend the media launch and able to meet our local sportsman and celebrity at their HQ in PJ Trade Center.

The theme,"Everyone Can Bolt".
The evoSPEED styles is currently worn by PUMA’s key athletes in running (Usain Bolt), football (Sergio Aguero and Mario Gomez), motorsport (Fernando Alonso) and golf (Rickie Fowler).

It was inspired by the world’s fastest man, Usain Bolt and transpired through Malaysia’s first choice goalkeeper Khairul Fahmi Che Mat, evoSPEED was finally launched in style at the Puma Malaysia headquarters. With the theme “SEMUA BOLEH BOLT”, a reflection of worldwide promotion “EVERYONE CAN BOLT”.

Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed.

The guest and le people from the media.
Le emcee for the media launch. 
The 8-minute viral video was shown at the media launch.
The video sees a full debut for the 23-year-old Khairul Fahmi in an acting role along with other Puma Friends. Meanwhile, Puma introduced its new Puma friend into the fray being it Kedah captain Baddrol Bakhtiar. Baddrol and Khairul Fahmi will be using the new evoSPEED wear in their respective events.

From left: Khairul Fahmi, Badrol Bakhtiar and Sheryl Wong, Puma Malaysia General Manager.


Also present at the event was actors of the Semua Boleh Bolt video which is now circulating in YouTube including radio DJ Phat Fabes, singer James Baum, actor Zain Saidin, Drum n Bass DJ Anowl, One FM radio DJ Nicholas Ong and many others.

A group photo of the sportsmen and celebrities.
The winner for the lucky draw, walk away with a huge EVO Speed shoe.
During the media launch, there was a few activities going around as you can see in the pictures shown below:-

Car Racing Video Game! So cool right?
Soccer Penalty Game
Fussball. Can you spot Phatfabes?
No idea what this game is called. Maybe it's "kick the ball into the goal post with a huge football shoe". LOL
Although it was the fasting month, it had not started yet so food is part of the agenda of the day.

I like the nasi lemak the most!
PUMA cupcakes anyone? :)
Okay, before ending this blog post. Take a look at the launch video at the link here: http://www.youtube.com/watch?v=bRqrWyaeoQM&feature=share by FLV Production and also some of the range of EVO Speed foot gear which are currently being offered in the market.

Running - BOLT evoSPEED Runner (RM 369)
Inspired by the competitive performance spikes that Usain Bolt will be wearing during the 2012  Diamond League and at the Olympic Games in London, the BOLT evoSPEED Runner is a light, breathable and flexible trainer built to enhance speed. Through evoFOAM, a lightweight midsole cushioning, this trainer offers a fast, responsive and smooth ride. The BOLT evoSPEED Runner upper also has a modern and fresh aesthetic, to bring a strong lifestyle appeal to the track.

Football - evoSPEED 1 FG (RM529)
Part of this cross category collection is the evoSPEED 1 FG, worn by PUMA’s top football players including Sergio Aguero, RadamelFalcao and Mario Gomez. The next generation in PUMA’s Speed silo, the evoSPEED 1 FG is one of the lightest boots in the market and is designed to help players achieve top speed. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage.The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new PUMA evoAptoLast which provides an industry leading fit.

Besides that, they also have shoes for motorsport - evoSPEED F1 Mid (RM 349), indoor – evoSPEED Star (RM199) and last but not least for golf - FAAS TracevoSPEED.



The evoSPEED collection is available from end July 2012 at selected Puma Stores, Al-Ikhsan, Royal Sporting House and other authorised dealers nationwide.



For more information, please visit www.puma.com or you can check out their Facebook page at www.facebook.com/PumaMalaysia



.: Peace Out :.
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