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Wednesday, January 9, 2013

ABSOLUT ELYX unveiled at View Rooftop Bar’s First Anniversary Celebration‏

Last month on the 12.12.12, which is the last major numerical date using the Gregorian or Christian calendar for almost another century. Some got married and some went to party with friends on that special day. As for me, I went to View Rooftop Bar at GTower for the launch of the roaring and audacious 1920s, ABSOLUT ELYX.



The ABSOLUT ELYX is a Swedish vodka house's latest copper-toned beauty, is an ode to traditional spirit- making techniques. The bottle itself, a stylishly square reinterpretation of ABSOLUT's famous bottle design, is an immediate visual reference to the lovingly hand-operated distillation of this new premium ambrosia.




Blind tasting of 3 kinds of vodka.

The semi-circle thing which is used to showcase the ABSOLUT ELYX.
Inspired by 500 years of vodka making expertise, ABSOLUT has spent the last decade inventing a new vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, ABSOLUT ELYX is a true expression of quality. It is a small-scale vodka, produced according to craft techniques, in an authentic 1929 copper rectification still. The result: a handcrafted super premium vodka with an elegant, silky texture.

A look on the inside, it's the icy cold bottle of ABSOLUT ELYX.
The beautiful emcee on that evening, Miss Deborah Henry.
“ABSOLUT ELYX is a product built on taking utter purity and simplicity to its most extreme perfection and elegance,” says Terence Ong, Sales and Marketing Director of Pernod Ricard Malaysia. “It is a product that builds on the essence of ABSOLUT’s Swedish heritage in a very contemporary and international fashion. It really is the ultimate base for a wide ranging, new generation of luxury drinks and cocktails such as vodkatinis, or simply mixed with champagne. The very best way to enjoy it, however, is to drink it pure over a single, slowly melting ice cube.”

Terence Ong, Sales and Marketing Director of Pernod Ricard Malaysia
The dazzling double celebration’s guest list read like a who’s who of Malaysia, attended by His Excellency Bengt G. Carlsson Swedish Ambassador to Malaysia who led the guests in a Swedish toast and accepted a specially commissioned Absolut Elyx bottle, other corporate captains, media industry luminaries, celebrities and socialites. Beautifully crafted canapés created by award winning Tanzini Restaurant’s Chefs were paired with the premium brand, showcasing fresh flavours.

My beautiful date and myself at the photo wall.
View Rooftop Bar’s first year has been triumphant, offering a new perspective to nightlife for the sophisticated urbanite and visitors to KL alike. Nestled at 29 floors up and set in the custom-built rooftop of GTower, View Rooftop Bar has taken its place as one of the iconic rooftop bars of the world and the pantheon for the sophisticated chic. As Pernod Ricard Malaysia’s premier flagship outlet in Asia, featuring ABSOLUT vodka as the lynchpin house brand, it bristles with varied experiential and sensory spaces replete with bespoke furniture and glassware. Boasting spectacular vistas of the KLCC Twin Towers in a spectacular visage peppered by the glowing night lights of KL all the way to Ampang Hills and the Titiwangsa mountain range, View Rooftop Bar literally has raised the bar to heady new heights.

Colin Ng and Terence Ong with the Absolut Elyx custom made bottles
“The recent major renovations at View Rooftop Bar, unveiled at the anniversary party, will make this exclusive nightspot all the more spectacular and will certainly pave the way for yet another exultant year. View has invested a substantial sum of money in an imposing glass canopy and air conditioning system to give a unique al fresco feel without sacrificing any comforts. Patrons are now protected from the elements without obstructing the spectacular views of the K.L skyline.” said Colin Ng, Head of Corporate Investments of Goldis Berhad and Executive Director of GTower Sdn Bhd.

Colin Ng, Terence Ong and HE Bengt G Carlsson officially announcing the launch with display of confetti.
“View Rooftop Bar embodies the shared vision with Pernod Ricard to showcase premium brands steeped in history. Over the past year, View Rooftop Bar has become a renowned entertainment lifestyle outlet for those that appreciate the finer things in life. Together, we have created a chic entertainment cocoon in the sky with a chilled-out feel reminiscent of Ibiza and en par with the best rooftop outlets in the world. View Rooftop Bar Mixology creates unique cocktails paired with gourmet bites. We offer bespoke cocktails created for your tastebuds by our award winning Mixologists. With its charismatic design and luxe tropical feel, View Rooftop Bar provides the perfect setting for celebrating, relaxing and entertaining. It really is the unveiling of a new View.” Ng continued.


The ABSOLUT ELYX shot served by the waiter which surrounded the freezingly cold dry ice to keep the shots chilled.


Lime with ABSOLUT ELYX.
I took some shots of the bloggers who dressed up following the 1920's theme.

Samantha and Vivian.
Choulyin and I
Jennifer and Choulyin
Kelly Chin and Choulyin
From left to right: Kelly Chin, Rebecca Saw & Kelvin Tan
The bloggers and myself had a good time with each others company, good food and great vodka at the launch.
GTower’s foyer was transformed into a tasting area for each guest to enjoy a blind tasting of ABSOLUT ELYX along with other premium vodkas prior to ascending to View Rooftop Bar. Tasting blind compelled the invitees to concentrate on every tiny aspect of the vodka to formulate an unbiased opinion. Guests took the time to follow the five ‘S’ steps to tasting a vodka: see, swirl, sniff, sip and savour. The evaluation given for ABSOLUT ELYX was incomparable with emphasis being placed on its exceptionally smooth and lingering finish, tantalizing spicy undertones and its invigorating floral and fruity bouquet.

View Rooftop Bar
Rooftop, GTower, 199 Jalan Tun Razak, Kuala Lumpur
Facebook: https://www.facebook.com/ViewKL?fref=ts
Website: http://www.VIEW.com.my


.: Peace Out :.
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