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Monday, May 13, 2013

HTC One Launch in Malaysia

Late last month, HTC - a global leader in mobile innovation and design, launched its new flagship smartphone, the new HTC One. The launch event took place at Studio Lounge, Tropicana City Mall. HTC has a long track records of touch screen smartphones even when the very first generation Apple iPhone was launched back in the year 2007. From that time onward, HTC has been actively competing with other big brands and once again they are bringing new inovations in tech gadget with the new HTC One.



Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones. Upon hearing the launch of HTC One back in February this year in US, I was pretty excited just like when the time HTC launched the HTC Desire S in 2011.

SK Wong - Country Manager of HTC Malaysia

“People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them,” said SK Wong, Country Manager of HTC Malaysia. “A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality.”


After the speech by SK Wong, a demonstration of HTC One on some of the cool new features.

HTC BlinkFeed: A personal live stream right on the home screen. At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what’s happening.  HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.

To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. For more information on HTC BlinkFeed’s content partners, visit the HTC Blog.

HTC UltraPixel Camera with HTC Zoe
The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets.  These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories.  It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.
 
To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300 percent more light than traditional smartphone camera sensors.  This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for both the front and rear cameras also helps ensure video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360' panorama, time sequencing and object removal.

HTC BoomSound
The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube™ clips they love. Beats™ Audio integration is enabled across the entire experience for rich, authentic sound whether you’re listening to your favorite music, watching a YouTube video or playing a game.

HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage.  Phone calls sound great on HTC One thanks to the addition of HTC Sense Voice™, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.

HTC Sense TV™
HTC Sense TV transforms the new HTC One into an interactive program guide and remote control for most TVs, set-top boxes and receivers. Tapping the power of the cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite show.

Metal Unibody Design
Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7”, Full HD (1080p) screen, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality.


I like the HTC One a lot as it feels very solid in my hand, beautifully designed and scrolling through the interface is a pleasure. The camera can take pretty good images even in low light and the dual speakers are loud, which reminds me of the dual speaker phone that Motorola once designed many years back but crispier of course. There's only one thing that I don't like about the HTC One is the HTC BlinkFeed that we can't disable it from the home screen. Other than that, I agree that this is the most anticipated phone of the year at this very moment.

You can view the full specifications of HTC One here in this link:
http://www.gsmarena.com/htc_one-5313.php


Speech by Mr. Goh Thih Liang, Business Development of Qualcomm who explained why the processor was chosen for the HTC One.


Speech by Mr. Steve Nisbet, Managing Director of OtterBox APAC, a brand which is currently offering rugged phone cases for HTC One.


Mr Shane Chiang, Head of Online Communication HTC APAC who is in charge of the marketing for HTC brand.

From left to right - Yoon Kam Fei, KH Lim, Melvin Tham, Zalman Aefendy, Praveen Rajan, Goh Thih Liang, SK Wong, Jack Tan
The HTC ONE is available in stunning silver and beautiful black, the sleek and crafted aluminium unibody sits comfortably in the hand and showcases HTC’s unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.

The new HTC One with attractive rate plans are offered by Celcom, DiGi, U Mobile, Maxis and all SenQ chain stores from early May.  HTC authorised retailers’ availability for the new HTC One will be by mid-May onwards. The new HTC One is priced at RM2,299 for 32GB storage and RM2,499 for 64GB storage in both colours, Stealth Black and Glacial Silver.

For more information, visit HTC’s webpage www.htc.com or HTC Malaysia’s Facebook page https://www.facebook.com/HTCMalaysia?fref=ts.


. : Peace Out :.
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