The rich, smooth, fresh and tropical flavor combines with Grampá’s festive, dynamic, character-driven design to evoke some of the magic of Carnival, reminding us that life is full of possibilities.
“When Absolut asked me to collaborate on Absolut Karnival, I saw it as an opportunity to express my love of a festival that lets everyone be free and equal,” says Rafael Grampá. “In Carnival, everyone celebrates together. There is a beautiful, unique and uncontrollable feeling that our differences can be put behind us. We become aware of our own power to change ourselves and the world.”
“To evoke something of that in the bottle design, I knew it had to be colorful and cheerful. In the Carnival parade, normal people transform themselves into extraordinary things. I decided to try to represent that sense of transformation by putting the Carnival parade right onto the bottle,” says Grampá.
Absolut Karnival, a passion fruit and orange blossom- flavored limited edition bottle, captures the transformative energy of Carnival. Absolut Karnival features artwork by the Brazilian graphic novel artist and writer Rafael Grampá from Marvel Studios.
There will be an event for the Absolut Karnival happening tonight 19th September 2014 at The View, G Tower. I will be update on the post-event write up after the event. For more information about Absolut's latest product and events, check out their website at www.absolut.com/my/
.: Peace Out :.