Saturday, March 21, 2015

GAB Consumers Off to a Golden Start in the Year of Goat!

Tiger Beer brings its Chinese New Year campaign, ‘Celebration of Golden Prosperity’ to a close at the exciting finale that took place at the brewery’s Tavern today. The grand finale was held to reward 44 loyal consumers with pure gold, of which 10 consumers walked away with the grand prize of 500g pure gold worth up to RM85,000 each.

A group shot of all 44 winners of pure gold with the management team of Guinness Anchor Berhad during the grand finale event of GAB CNY 2015.
These 44 consumers from across the nation were among the ones who took part in the campaign activity between 5th January 2015 and 28th February 2015. All they had to do was purchase any big bottle of Tiger Beer, Guinness, Heineken or Anchor and look out for the winning bottle cap liners. At the finale, all guests were ushered to the ‘House of Gold’ as the 44 winners had an exciting opportunity to strike their golden eggs to unveil if they have won either one of 10x500g pure gold or one of 34x10g worth.

From left : Mr Cheong Yong Man, one of the ten 500g pure gold winners and Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad at the grand finale event of GAB CNY 2015.
From left : Mr Lai San Lian, one of the ten 500g pure gold winners and Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad at the grand finale event of GAB CNY 2015.
From left : Mr Selvaraja Krishnan, one of the ten 500g pure gold winners and Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad at the grand finale event of GAB CNY 2015.
From left : Mr Vijayan Muniandy, one of the ten 500g pure gold winners and Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad at the grand finale event of GAB CNY 2015.
From left : Mr Wong Vooi Soon, one of the ten 500g pure gold winners and Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad at the grand finale event of GAB CNY 2015.
Vijayan Muniandy, 45 years old, from Shah Alam, Selangor.
“The moment I strike the golden egg and revealed the prize, I was blank for a moment, only later my heart was filled with joy. I am planning to share this prize with 4 other friends who were there at the restaurant when I got the winning bottle cap liner. As for my portion, I am planning to donate to charity.”

Mr. Wong Vooi Soon, 47 years old, from Raub, Pahang.
“I am very excited as I never imagined that I can be one of the 500g pure gold winners. I have supported Tiger products for more than 10 years and this is my first time winning such a big prize. I am planning to save the money from this pure gold for my children.” 

Cheong Yong Man, 58 years old, from Jalan Kuchai Lama, Kuala Lumpur. 
“I have been a supporter of Tiger Beer for more than 20 years and this is my first time winning something big. I am so happy that I can finally renovate my house with the cash from the pure gold.”

Selvaraja Krishnan, 45 years old, from Jinjang Utara, Kuala Lumpur. 
“Although I do not have any idea on what to do with the 500g pure gold, but I have made a decision to donate RM20,000 for charity and temple.”

Lai San Lian 51 years old, from Seremban, Negeri Sembilan.
“I am so excited, so happy, that is really how I feel right now. I have supported Tiger for more than 30 years. I am planning to save up some cash from the pure gold for my children, and will use the rest to continue supporting Tiger Beer by buying more of its products!”

Mr Sek View Leong, one of the 500g pure gold winner, picking his golden egg number to strike during the grand finale event of GAB CNY 2015.
Building up to the finale, consumers were also rewarded with other exciting prizes worth a whopping RM1.2mil such as 100,000 bottles of Tiger Radler and 800xRM388 filled ang pow packets throughout the campaign period.

Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad, officiating the ‘House of Gold’ during the grand finale event of GAB CNY 2015.
Hans Essaadi, Managing Director of Guinness Anchor Berhad (GAB) said, “We are exceptionally pleased that the campaign has seen strong interest and participation from our loyal consumers nationwide this year. This is our way to reach out to our consumers this brand new lunar year and reward them as an appreciation of their continuous support.”

Guests at the grand finale event of GAB CNY 2015.
“Not only that, through this ‘Celebration of Golden Prosperity’ campaign, we were also able to reward consumers with some entertaining on-ground events at various coffee shops and restaurants across Peninsula Malaysia, providing our loyal consumers a great start to the New Year,” Hans continued.

Mr Hans Essaadi, Managing Director of Guinness Anchor Berhad (centre) with 44 winners before the golden egg striking ceremony during the grand finale event of GAB CNY 2015.
Be sure to think of GAB’s award-winning range of iconic brews in the Year of Goat filled with abundant happiness and prosperity with family and friends. 

For more information on this campaign, please visit www.gab.com.my


.: Peace Out :.