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Thursday, April 16, 2015

Under Armour Malaysia Absorbs GST

Under Armour Malaysia promises to absorb the 6% Goods and Services Tax on all items, willing athletes and sports enthusiasts to continue excelling in sports.


While most Malaysians are concerned about the Goods and Services Tax (GST) that has come into force today, athletes, fitness enthusiasts and loyal customers of Under Armour are able to breathe a sigh of relief.

Under Armour, one of the world’s leading sports brands and the second largest in the United States, has promised to absorb the 6% GST on all items sold in Malaysia. Customers will therefore enjoy the same prices on their purchases of Under Armour products, thus negating the impact of the new consumption tax.


“More and more Malaysians have cultivated a passion and love for sports and fitness, and we want to encourage this positive trend. By absorbing the 6% GST on all our items sold in Malaysia, we want to give athletes and fitness enthusiasts a reason to continue excelling in sports. We want to encourage active sports customers to seek the right products that will assist them to perform their best, to will them to become better and stronger athletes,” commented Michael Binger, Chief Executive Officer and Co-Founder of Triple Private Limited (Triple). Triple is Under Armour’s exclusive distributor in the South East Asian region.

With a penchant for innovation and performance, the brand has developed cutting-edge technology in sporting apparel, including its signature Compression Technology, driven by a vision to empower athletes everywhere to improve their performance.


Known for its bold, unconventional and attention-grabbing campaigns, sports label Under Armour is worn and loved by athletes around the world. Some of the brand’s ambassadors include personalities such as swimmer Michael Phelps, ballerina Misty Copeland and NBA player Stephen Curry.
Under Armour’s first Malaysian store opened recently at the iconic Suria KLCC, with several more in the pipelines, namely Pavilion, which is the second outlet that will be open in Malaysia on 6th April, Mid Valley (mid 2015), and Sunway Pyramid (late 2015). Under Armour is also available in sport specialty retailers as well as at selected gyms and studios.

For more info about Under Armour Malaysia, check out their FB page at www.facebook.com/underarmoursea or their website at www.underarmour.com.my

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