PUMA IGNITE PWRCOOL Launch at Setia City Convention Centre

On Friday 23rd of October, PUMA unveiled its most responsive shoe yet, the PWRCOOL at Setia Alam Convention Centre. This PWRCOOL version is packed with thermo-regulation technology that helps keep the body at an optimal temperature thus preserving energy. 

One of the new colour waves of the PUMA IGNITE PWRCOOL: Italian Plum. Photo by PUMA Malaysia
Worn by the World’s Fastest Man, Usain Bolt, the PWRCOOL features superior cushioning material that disperses impact forces, while providing optimal responsiveness and energy return to make the everyday runner faster. 

PUMA IGNITE PWRCOOL in Black. Photo by PUMA Malaysia
PWRCOOL footwear products feature a ComfortTemp tongue liner to regulate body temperature. The shoe's minimal upper design offers lightweight flexibility and an incredibly comfortable fit. 
Gabriel Yap, Head of Marketing of PUMA Southeast Asia said, "The PWRCOOL is designed to keep the comfort of the athlete in mind. Athletes are kept comfortable in hot weather conditions, allowing them to maximise their workouts. In line with our Forever Faster mantra, the PWRCOOL aims to boost user experience.”

(Fourth from right): Head of Marketing for PUMA Southeast Asia, Gabriel Yap holding the new PUMA IGNITE PWRCOOL alongside PUMA Friends from left: Malaysian national footballer K. Reuben, model Shahar Abdul Salam, Kevin Chong from Traxx FM, Adele Wong Li Peng, Michelle Chua, Hong Zi Shen and Moey W.S. Photo by PUMA Malaysia
A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process.  Olympic medalist Hansle Parchment said, “Living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting.  PWRCOOL is a great technology to help counter that; it works well in both the shoes and training wear.  I like it, the IGNITE PWRCOOL shoe is particularly cool.”

(Top row in the middle): Head of Marketing for PUMA Southeast Asia, Gabriel Yap with the PUMA Night Run partners (SP Setia, 100 Plus, L’Oréal, Fitbar, Garmin, Proceen, KAZ ProSport, A.D. Time, Huawei, Salonpas) and PUMA Friends at the launch of the PUMA IGNITE PWRCOOL Photo by PUMA Malaysia
In light of the new PWRCOOL launch, sponsors of the PUMA Night Run were also present to celebrate the revolutionary footwear. The Night Run event is made possible by partners such as SP Setia, 100 Plus, L’Oréal, Fitbar, Garmin, Proceen, KAZ ProSport, A.D. Time, Huawei, Salonpas and Soul Headphones.

Head of Marketing for PUMA Southeast Asia, Gabriel Yap with the new Italian Plum colour from the PUMA IGNITE PWRCOOL series. Photo by PUMA Malaysia
With the cooling technology, the PWRCOOL shoes serves as a suitable fit for occasions such as the PUMA Night Run. Test it out at the event happening on 31st October 2015 at the Setia Alam Convention Centre, at 7:30pm!

Get your pair of PWRCOOL shoes which is now available across all PUMA outlets priced at RM459.

For more information on the PUMA Night Run, check out their website at

.: Peace Out :.

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