On the 31st of October, I went to Kuala Lumpur Golf & Country Club (KLGCC) for CIMB Classic 2015. Heineken, the world’s No.1 international premium beer, brought a tad more excitement and innovation to consumers and golf enthusiasts’ experience at this year’s CIMB Classic – the only official PGA TOUR FedExCup event in Southeast Asia.
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| At the main entrance of CIMB Classic 2015 |
Marking its third partnership with the prestigious tournament as the official beer partner, Heineken continues to push boundaries and bring world class experiences to golf lovers as they watch their favourite players in action at the CIMB Classic 2015, which saw a star-studded line-up battling it out for the coveted title.
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| The Heineken Green Experience hospitality marquee enabled both consumers and golf enthusiasts to catch their favourite golfers in action at the CIMB Classic 2015. |
Enter the Heineken Green Experience
Guests were treated with a grandstand view of the tournament at the Heineken Green Experience hospitality marquee, which was situated at the 14th Green, West Course of the Kuala Lumpur Golf and Country Club (KLGCC). It was strategically located in the green fairways of KLGCC overlooking Tee 1 and 15, as well as Hole 14, where consumers can watch the tournament overseeing a picturesque scenery, and of course, with an ice-cold pint of Heineken Extra Cold at hand.
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| The Heineken Green Experience was also an ideal place for guests and enthusiasts alike to gather and discuss about the tournament over drinks. |
This year, Heineken pushed the envelope with the innovative Heineken headphones, which offers a different approach for consumers to enjoy golf. The wireless headset, which used high-range radio frequency technology, enabled guests to enjoy the tournament’s commentaries or tune in to music with just a touch of a button. Golf enthusiasts were able to keep themselves up-to-date with the anticipation of the tournament that was happening live at the golf course..
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| Heineken headphones were made available to guests at the Heineken Green Experience marquee, which enabled them to watch the game while listening to a set list of songs, or get the latest updates of the tournament through game commentaries. |
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| I was there after the meet and greet session or else I'll be able to get a picture with american gold player, Keegan Bradley |
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| Overlooking the 1st tee, 14th and 15th green, the Heineken Green Experience hospitality marquee was a popular spot for spectators to watch the tournament. |
Party on the Golf Course at Heineken Sundown Party
Consumers were also given an exclusive opportunity to party on a golf course as Heineken hosted the Sundown Party, bringing together music, performances and Heineken-infused cocktail to celebrate its collaboration with CIMB Classic.
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| Heineken Sundown Party with the sundown view of KLGCC. It was somehow drizzling but it's alright since there's good music and drinks! |
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| Guests were also treated with Heineken infused cocktail at the Heineken Sundown Party. Concocted by world champion mixologist Joshua Ivanovic, there were Michelada, Honey Shandy and Lagerita for guests to choose from. |
Working together with world champion mixologist Joshua Ivanovic, known for his illustrious experience in the craft, Joshua created three Heineken infused cocktails that were only made available at the Sundown Party. Guests were treated with Michelada, a unique mix of spiciness and sourness on the palate and Honey Shandy was a sweeter concoction, while Lagerita was a strong, flavourful mix.
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| Local YouTube music sensation Jon Liddel (right) serenaded the guests at the Heineken Sundown Party with covers of popular tracks, accompanied by fellow YouTuber Jenn Chia, better known as SoImJenn, much to the delight of the party-goers. |
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| DJ Xu filled the marquee with a mix of upbeat sounds during the Heineken Sundown Party. |
Local YouTube sensation Jon Liddel brought a different tune to the celebration with serenades and his debut track Make It Right. DJ Xu, on the other hand, filled the marquee with a mix of upbeat sounds, accentuating the experience designed to spark social conversations. He was accompanied by flow dancers Psycusix, who offered a spectacular performance of graceful choreography and LED rods-centred routine.
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| Flow dancers Psycusix, who teamed up with DJ Xu, offered a unique visual and music experience at the Heineken Sundown Party. |
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| Took a picture with CIMB Clicks' mascot, Octo! |
Heineken has been a long-term sponsor of premier sporting events in the global arena, including the UEFA Champions League, the most prestigious club competition in European football; the Heineken Cup, the leading international club rugby competition; and the US Open, one of the biggest tournaments in the world of tennis. By the way, Justin Thomas birdied Nos. 15, 16 and 17 following a double bogey at the short par-4 14th to capture his first PGA TOUR victory at the age of 22.
.: Peace Out :.
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