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Tuesday, January 26, 2016

Martell La French Touch with Joachim Garraud at KL Live

Martell V.S.O.P kicked-off 2016 with the first ever Martell La French Touch Party in Kuala Lumpur on the 20th of January, 2016. Over 2,000 partygoers were electrified with beats by one of the most influential pioneers in the electronic dance music scene and Grammy Award nominee, Joachim Garraud.

One night of French Art de Vivre brought to you by Martell in conjunction with the launch of a limited edition glow-in-the-dark bottle – Martell La French Touch
The event also featured Malaysia's Popular DJ, Joey G; Malaysia's Hottest DJ, Patricia Knudsen; Hip Hop International World Bronze Medalist, Elecoldxhot; as well as artists from famed local DJ community - Play for Passion in a celebration of true French are of living. 

Patricia K and Joey G spinning on the deck
Play for Passion
Probably one of the best visual effects of EDM performance I have ever seen here at La French Touch.
No stranger to Asia and Malaysia, DJ and producer, Joachim Garraud entertained guest with his distinct eclectic mix of music. The Frenchman was just as at home treating fans with his signature space invaders theme song along with a wide range of music from electro-house to techno.

Joachim Garraud
 “I really love coming to Asia because for me the Asian audience is one of the best in the world. They really appreciate good music and they love to party. I always get excited performing in Asia because I simply love the energy here!” enthused Joachim Garraud. 

Lots of alien mask given to the crowd! Pretty awesome!
 Saluting 300 years of French excellence, Martell, one of the oldest cognac house in world, celebrates the evolution of the French music movement in the last decade with the creation of the limited edition La French Touch by Martell, culminating in an evening of electrifying music.  Housed in a glow-in-dark, neon blue bottle, the limited edition was created in a partnership with Etienne de Crécy, pioneer and emblematic figure of the electronic music movement. Etienne de Crécy popularised French House music, a genre that came to be known as ‘the French Touch’.


“The La French Touch party is a way for us to bring the art of French living to Kuala Lumpur in line with Martell’s brand messaging. The La French Touch concept aims to expand the brand reach by offering a curated experience for the new generation who celebrate life through exhilarating music, spectacular parties and elegant cocktails. Similar to our other offerings at Martell, our goal is to share quality products that can be enjoyed in a myriad of pleasurable moments,” shared Emmanuel Dokhelar, Marketing Director of Pernod Ricard Malaysia.   

“The treatment and details created by Etienne de Crécy for the La French Touch bottle will be recreated throughout the event from the ambience, to the food and cocktails and especially in the music,” he added. 

Mercedes-Benz CLA250
Spotted at the ticketed event include celebrities and personalities such as former Miss Universe Malaysia, Nadine Ann Thomas; former Miss World Malaysia, Thanuja Ananthan: Miss Tourism Malaysia, Gabriella Robinson, Astro SuperSports host Jun Yong and Japanese American actor Josiah Mizukami, to name a few. As event partners, Mercedes-Benz also showcased several of their CLA250 with illuminated neon lights at the venue.

Overall, I had a good time at the event. Awesome tracks from Joachim Garraund plus great performances from the rest too and not to forget the main highlight of the night, Martell La French Touch.


.: Peace Out :.
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