PUMA launched the Arsenal campaign, through its first film for the 2016/17 season. ‘We Are THE Arsenal’ offers a global insight into the experience and pride of fans, players– both past and present, all of whom share a unified passion for the North London club.
|PUMA kicks off 'We are The Arsenal' seasonal campaign 2016/17|
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Over the next four weeks, four additional films will be released that give a broader view into the experience of Arsenal fans in Mumbai, Shanghai and New York, as well as London. They show the support for the Gunners lives with equal passion and commitment around the world, and the values shared by Arsenal fans are truly universal.
Speaking about the campaign, Santi Cazorla said, “The support for Arsenal in other countries as well as England is always overwhelming. When we see the lengths people go to watch and support us and the impact this has on their lives, it really inspires us to try and bring them more happiness. These films are a nice way to recognise the importance of the supporters, and to show their knowledge and passion is the same in every continent.”
.: Peace Out :.