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Thursday, September 14, 2017

The Launch of Rasa Rasa Malaysia by CoolBlog Malaysia

In conjunction of this coming Hari Malaysia, CoolBlog Malaysia has launched Rasa Rasa Malaysia, its new range of colourful flavours catered to Malaysian taste buds. I was invited to witness the launch at Saloma Bistro & Theatre Restaurant on 7th September. The new drinks were unveiled in conjunction with the celebration of Merdeka and Malaysia Day, incorporating flavours that are distinctly Malaysian and derived from local desserts.

The drinks from the new Rasa Rasa Malaysia menu. This menu will be available at all CoolBlog outlets from 7 September onwards and will be a permanent addition to the menu board.

The launch event was also attended by International Celebrity Chef Anis Nabilah and Malaysia’s Number One Rapper, Altimet. Anis wowed the audience with her preparation of the “Nyonya Curry Laksa” which was the perfect complement to a Rasa-Rasa Malaysia drink, and Altimet showed off his creative side by freestyling a 30-second rap on CoolBlog and the cool elements of the new range of drinks.

Altimet (left), Anis Nabilah (second from left), Keith Loh (second from right), and Esther Yap (right) with the drinks from the new Rasa Rasa Malaysia menu. 

“This new range of flavours is a localisation of our favourite tastes and fully portrays our country. It was an undertaking all of us at CoolBlog really enjoyed and we hope that these flavours would give Malaysians something to look forward to,” said Keith Loh, Chief Executive Officer of CoolBlog Apps Sdn Bhd.

Keith Loh, Chief Executive Officer of CoolBlog addressing the audience at the launch of Rasa Rasa Malaysia.

“Malaysia is my home.” Altimet contributes. “I am proud to be a Malaysian, and I think that CoolBlog’s efforts to showcase Malaysian desserts are a feat of itself. Where else in the world can you find a multitude of flavours that go so well together? And after trying the new Rasa Rasa Malaysia drinks, I believe that CoolBlog has outdone themselves.”


Altimet showed off his creative side by freestyling a 30-second rap on CoolBlog and the cool elements of Rasa Rasa Malaysia. 


A special live performance of sand art by Esther Yap 

CoolBlog’s CEO, Keith Loh (left) launching Rasa Rasa Malaysia while sand artist Esther Yap looks on. 

CoolBlog is a well-known Malaysian brand that is growing internationally. Based on a concept of combining local Malaysian desserts with global flavours, CoolBlog is the leading innovator of ice-blended and smoothie based beverages in Malaysia. CoolBlog aims to innovate and create great, beautifully crafted dessert beverages that Malaysians can be proud of.

Keith Loh, CEO of CoolBlog with the three new drinks from the new menu, Rasa Rasa Malaysia. They are: Coco Yam Pulut Hitam Smoothie, Cendol Durian Smoothie, and Coco Kacang Coklat Smoothie. 

Anis Nabilah said, “Food is something very close to my heart, and I believe food is something that makes us inherently Malaysian. I am thrilled to be given the opportunity to demonstrate my perfect version of this special dish, and I certainly feel it will gel well with the new Durian Cendol Smoothie.”


Celebrity Chef Anis Nabilah did a cooking demonstration on the “Nyonya Curry Laksa” which was the perfect complement to the Cendol Durian Smoothie.

CoolBlog CEO Keith Loh sampling Anis Nabilah’s cooking. Anis’ Nyonya Curry Laksa was made available to the audience after the launch.

In addition to the new drinks, CoolBlog also embarked on a nationwide search to find out what is cool about Malaysia. Apart from standard answers such as Football and Culture, the number one cool factor for Malaysia is, unsurprisingly, ‘Food’. 

Altimet and Anis Nabilah giving their stamp of approval on their favourite drinks from the Rasa Rasa Malaysia menu. Prices of the drinks start from RM4.50. 

“Truly, through this exercise, it proved to us how proud Malaysians really are of our country and why they chose to make Malaysia their home. This is proof that although all Malaysians are unique and different, one thing unites us all, and that is Food,” Keith concludes.

CoolBlog’s latest menu has been introduced and portrays a vast difference in terms of its flavours. Most importantly, it captures the local palettes of Malaysians. The products introduced will be a big hit amongst the Malaysian market. 

Durian Cendol Smoothie: A combination of Durian and Cendol cannot go wrong. This will definitely be a Malaysian number one pick given the fact that Durian is the ‘King of Fruits’. Its taste is enhanced even more with the local flavours of our ‘cendol’ noodle.

Coco Yam Pulut Hitam Smoothie: Who would think coconut and yam goes well together? Well the Coolblog team put it to a test and it tastes great! These two local flavours combine to become something that taste so uniquely interesting. To top it off, it is garnished with some ‘pulut hitam’ to seal the deal. Exciting Malaysian delicacies in one cup! 

Coco Kacang Chocolate Smoothie: Coconut and chocolate are often seen together and are two ingredients that cannot go wrong. Adding the extra blended nuts on the top of the smoothies ties all the flavours together and shows a distinct unique flavour that is the highlight of Coolblog’s new flavour. 


My two new favorite CoolBlog drink are the Coco Yam Pulut Hitam Smoothie and Coco Kacang Chocolate Smoothie.

CoolBlog’s new product menu will be hitting the streets effective 7th September 2017 and will be available at all kiosks. To find out more information about CoolBlog, do check out their Facebook page, www.facebook.com/coolblog.my


.: Peace Out :.
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