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Friday, October 20, 2017

Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza

Last Saturday, I was invited to Tiger FC’s Big Away Game. The event was held at The Beer Factory joined by 30 of the strong and wise footie contenders to battle it out to earn the coveted title, ‘The Ultimate Fan’.

  The end of the hunt for The Ultimate Fan as Tiger Beer Marketing Manager Jessie Chuah crowned winner Kumaresan Letchumanahan

Tiger FC embarked on a nationwide hunt to identify 70 football gurus, through quizzes, at various clubhouse activations during the 2016/17 season. The showdown saw these footie geniuses go through rounds of tests, until the last one standing, Kumaresan Letchumanahan, a banker from Kuala Lumpur was crowned Tiger FC’s ‘The Ultimate Fan’. He was rewarded with a trip for two to Europe to watch a football match live. Pure excitement, adrenaline rush and loud cheers filled the air as friends of finalists and Tiger FC fans came together to cheer them on while immersing into the ultimate football viewing experience.



Hundreds of football fans turned up to watch two epic clashes – the football match, and the Finals of the Tiger FC Ultimate Fan contest. Pic credit: Tiger Beer Malaysia

Tiger FC App users could earn extra points throughout the event, which could be redeemed for awesome gifts. Pic credit: Tiger Beer Malaysia

Tiger Beer, Tiger White and Tiger Radler were priced at RM50, RM60 and RM45 per bucket respectively, where fans were given QR codes upon each purchase to redeem some awesome gifts, courtesy of Tiger FC. The QR codes came in handy for fans who downloaded the Tiger FC application to scan and redeem gifts such as TVs, luggage bags, watches, car dashboard cameras and more. The gifts are redeemable based on the points they have accumulated throughout the campaign. Knitted into the epic night were Tiger FC’s virtual reality booth and interesting table trivia rounds for more footie action all through the night.

Guests at the Tiger FC Big Away Game got the chance to play various games, including becoming a goalkeeper in a Virtual Reality penalty shootout. Pic credit: Tiger Beer Malaysia

 All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage. Pic credit: Tiger Beer Malaysia

‘The Ultimate Fan’, Kumaresan who is a die-hard Liverpool fan shared that he had spent months preparing for today’s showdown. “Every free time I had especially weekends, were spent cramming facts on all the leagues and tournaments. It wasn’t easy but I’m so glad I did it,” he said. Kumaresan has not decided on which game to watch but hinted at a possibility to watch his favourite team Liverpool play at home ground as a nice way to celebrate his passion for the game and his team. 

Tiger FC The Ultimate Fan finalists pose alongside Jessie Chuah, Tiger Beer Marketing Manager, and Hosts Sher and Double D. Pic credit: Tiger Beer Malaysia

Tiger Beer Marketing Manager, Jessie Chuah said, “Tiger FC is seeing another successful year where many enthusiastic fans with impressive football knowledge partook in our search for ‘The Ultimate Fan’. It has been a great avenue for our fans who have unwavering passion for football. As such, there is no better way to celebrate the overwhelming response we received than to enable this ultimate football viewing experience with amazing activities for them.” 

Kumaresan receiving his reward for being The Ultimate Fan from Jessie Chuah Tiger Beer Marketing Manager – a trip to Europe to watch his favourite team. Pic credit: Tiger Beer Malaysia

Since November 2016, Tiger FC began its search for ‘The Ultimate Fan’ who are equipped with football expertise and love for the sport, at selected Tiger FC clubhouses throughout the 2016/17 football season. A total of 70 Samsung TVs were given out to finalists, with over 350 PUMA Pro Training Medium Bags extended to consolation prize winners. 

Final score Manchester United 0 - Liverpool 0. Despite Liverpool's having a lot of goal attempts, sadly none of them scored.

To find out more information on Tiger FC and Tiger Beer updates, visit their Facebook page at www.facebook.com/tigerbeermy.


.: Peace Out :.
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