Spread Your Joy; Share Your Love with Julie’s “What’s Your Love Letter?” Campaign

Last Thursday, I was at Sunway Velocity Mall for the launch of the “What’s Your Love Letter?” 2018 CNY campaign by Julie's. As a Malaysian, the brand Julie's is not a stranger to us especially their ever popular Love Letters that comes in chocolate and strawberry flavor.

Julie's "What’s Your Love Letter?” 2018 CNY campaign

In this campaign, Julie's wishes to inspire us to write down our most sincere messages to our loved ones. With the “Spread Your Joy; Share Your Love”, Julie’s encourages everyone to send their warmest regards to the people they care about and fill the air with love and warmth this festive season.



 It is again time of the year to buy gifts for your friends and relatives. It is never the monetary value of the gift, but the blessings and well-wishes from the giver that matter most. Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but also a taste of sincerity and love.

(Left) Julie’s Malaysia Senior National Sales Manager Mr. Dennis Swee Jing Wei with the emcee of the launch event

Julie’s Malaysia Senior National Sales Manager Mr. Dennis Swee Jing Wei said they are continuing their annual tradition of encouraging everyone to pen down their heartfelt messages and send it out to their loved ones. At the same time, they also wish that everyone can share their love and care to those who need love, and together make our society a better place.

“When was the last time you picked up a pen to write something down? How often do you miss the opportunity to share your excitement with your family? Are there words that you wish to tell your partner or best friend but just couldn’t say it out loud? It’s time to put down your mobile phone and write down your love,” he added.

Write down your feelings on the Love Note and turn those touching moments into an eternal memory 

He said since its initiation in 2015, Julie’s “What’s Your Love Letter?” Campaign has received warm response from the public. The objective has always been simple, to write down your feelings and turn those touching moments into an eternal memory. 

“Since we initiated the “What’s Your Love Letter?” Campaign, we’ve been receiving overwhelming response from the public. Over the years, we have done this is several ways, from postcards to last year’s “Love Invites”, we continue this effort of showing love through words to strengthen the relationships. Because of the public’s support and participation, we are confident to let this beautiful tradition continues,” he said.

Photo op during the launch event

He added that with this campaign, everyone can send their love and care through these “Love Letters”, and help to raise the spirits of those in need. This year’s, Julie’s “What’s Your Love Letter? Campaign is encouraging everyone to send their blessings to strangers and together make the World a better place.

Lucky draw session by selecting the hand-written messages at the launch event

“To celebrate this year’s Chinese New Year, we have designed a special ‘Fudai’ along with our 700gram Julie’s Love Letters. Inside the Fudai, there is a Love Note for you to write down your blessings and thank you notes for your friends and relatives. Julie’s hope that in this New Year, we can bring more love and hope to everyone beside us,” he said.

RM38 promotion of the Julie's product during the launch event

Scribble Your Love and Win a 24k Gold Fortune Pouch Charm Bracelet

A chance to express your love to your family and loved ones! This year, Julie’s Love Letters launched the “What’s Your Love Letter?” Contest. Purchase two tins 700gram Julie’s Love Letters from 8th January to 11th February, and write down your love message within 20 words on the Love Note. Fill in your personal details, attach the receipt from your purchase and participate by dropping your contest form inside the giant Julie’s Fudai at Julie’s promotional block or post it to Julie’s mailbox. The top 50 most touching messages will stand a chance to win a 24K Gold Fortune Pouch Charm bracelet. 10 lucky winners will be selected weekly.

Purchase two tins 700gram Julie’s Love Letters from 8th January to 11th February, and write down your love message within 20 words on the Love Note to Win a 24k Gold Fortune Pouch Charm Bracelet

In the Chinese tradition, every household will adorn their homes with the word ”福”(fu, blessing) during the Chinese New Year in hope to bring the best blessings to their families. This year, Julie’s will let you bring home our blessings!

To thank the public for their strong support over the years, Julie’s will travel around Malaysia to deliver our blessings to all. Julie’s “What’s Your Love Letter?” 2018 Chinese New Year Roadshow will be held from 19th-21st January, 26th-28th January, and 2nd-4th February. The venues as below:-

Jan 19 to Jan 21, 2018
Aeon Cheras Selatan, Kuala Lumpur
Aeon Big Kepong, Kuala Lumpur
Giant Batu Caves, Selangor
NSK Selayang, Selangor
Pacific Alor Setar Mall, Kedah
Billion Jelapang, Perak
TF Value Mart Sg. Siput, Perak
Maslee Setia Indah, Johor Bahru, Johor
Giant Plentong, Masai, Johor
Pacific Batu Pahat, Johor

Jan 26 to Jan 28, 2018
Aeon Bukit Tinggi, Klang, Selangor
Tesco Puchong, Selangor
Mydin Subang USJ, Selangor
NSK Kuchai Lama, Kuala Lumpur
Aeon Big Wangsa Maju, Kuala Lumpur
Aeon Bandaraya, Melaka
NSK, Seremban 2, Negeri Sembilan
TF Value Mart Bt. Gajah, Perak
TF Value Mart Botani, Perak
Econsave Taman Daya, Johor
Aeon Big Sutera Mall, Johor Bahru, Johor
Billion Seberang Jaya, Pulau Pinang
Gama Supermarket, George Town, Pulau Pinang

Feb 2 to Feb 4, 2018
Tesco Kepong, Kuala Lumpur
Aeon Metro Prima, Kepong, Kuala Lumpur
NSK Klang, Selangor
TF Value Teluk Intan, Perak
Billion Lumut, Sri Manjung, Perak
Aeon Terbau City, Johor Bahru, Johor
Tunas Manja Air Putih, Kuantan, Pahang
TF Value Mentakab, Pahang
Family Store Kipmart Bachang, Melaka
Sunshine Square, Bayan Lepas, Pulau Pinang
Sunshine Farlim, Ayer Itam, Pulau Pinang
Tesco Penang Extra, Pulau Pinang

Do join the “What’s Your Love Letter?” 2018 Chinese New Year Roadshow at the 35 shopping malls. Purchase 2 tins 700gram Julie’s Love Letters and you can participate in our “Bring Your Blessing Home” on the spot. Bring home exciting prizes with vouchers and Julie’s merchandise (T&C apply).

At 11am every Saturday during the roadshow, the first 188 customers who purchased 2 tins 700gram Julie’s Love Letters will receive a free 400gram Julie’s Love Letters and a limited edition “Fudai” woven bag! On first come first served basis, while stocks last. For more details, please visit Julie’s Biscuits Facebook page at www.facebook.com/JuliesBiscuits.


.: Peace Out :.

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