Tiger Beer's Chinese New Year Campaign 2018 Launch at Sunway Grand Imperial Restaurant

I was invited to attend the launch of Chinese New Year campaign for the Year of the Dog by Tiger Beer on the 11th of January 2018. The launch is held at Grand Imperial Restaurant in Sunway and it was celebrated by HEINEKEN Malaysia’s management team, trade partners and members of the media. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

Andrew Woon Sales Director of HEINEKEN Malaysia & Hans Essaadi Managing Director of HEINEKEN Malaysia receiving the auspicious offering after the lion dance performance 

The launch was graced by a stunning lion dance performance to bring out the festive feeling amongst the guests. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. 

Guests had the opportunity to participate in a Yee Sang tossing ceremony

Guests were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits.

May Mow's performance during Tiger CNY 2018 Media Launch

Speaking at the event, Hans Essaadi, Managing Director of HEINEKEN Malaysia said, “This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed with full of opportunities for our loyal consumers to win with the range of brews in our portfolio.”

MD of HEINEKEN Malaysia Hans Essaadi officiating the launch gambit during Tiger CNY 2018 Media Launch

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider”.

Apple Fox Cider, the new addition of apple cider product from HEINEKEN Malaysia

Have you tried the Guinness Bright? It’s a stout with coffee, ginger, and lemongrass extracts.
I find the food served at the launch was quite unique and delicious at the same time.

This is the Iberico pork ribs and it is really yummy!!!

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

The MT team of HEINEKEN Malaysia participating in a Yee Sang tossing ceremony during Tiger CNY 2018 Media Launch

Performance during Tiger CNY 2018 Media Launch

Choi San Yeh marching in during the Tiger CNY 2018 Media Launch

Guest having a toast during the Tiger CNY 2018 Media Launch

Guest trying out Tiger Shopper Sweep game during Tiger CNY 2018 Media Launch

Calligraphy master customising art piece for guest at Tiger CNY 2018 Media Launch

Lion dancers during the Tiger CNY 2018 Media Launch

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer. So don't miss out this great opportunity and grab more HEINEKEN Malaysia products now!

From left: Jiri Rakosnik (Marketing Director), Hans Essaadi (Managing Director), Andrew Woon (Sales Director) & Szilard Voros (Finance Director)

To know more information about this campaign and its promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. Please take note that these promotions are only open to non-Muslims who are 21 years old and above.


.: Peace Out :.

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