Starbucks Launched New Bottled Tea-based Frappuccino® Additions in Malaysia

Starbucks Malaysia introduced two new tea-based bottled Frappuccino – Bottled Matcha Tea Frappuccino® and Bottled Black Tea Frappuccino® in the ready-to-go category. The Starbucks Frappuccino® tea series will be available at the bottled section of most premium supermarkets, petrol marts and major convenience stores across Malaysia. 

Starbucks® Bottled Tea-Based Frappuccino® was officially launched in Malaysia on 21st March 2018. From left: Starbucks® Bottled Matcha Tea Frappuccino® and Starbucks® Bottled Black Tea Frappuccino®

 “Yum cha” (drinking tea) is one of the unique cultures embedded in Malaysians as part of its multicultural community.  Tea beverages such as Chinese tea, ‘Teh’ and ‘Teh Tarik’ have always been Malaysians go-to drink to catch up with friends and family. Building on their deep respect for the local tea-drinking culture, and following its popular launch amongst consumers in China, Starbucks Malaysia is bringing in the Bottled Tea-Based Frappuccino® to further elevate the Starbucks experience to consumers beyond the stores. 

Launched for the first time in Malaysia, the Starbucks® Bottled Matcha Tea Frappuccino® is crafted with high-quality Matcha powder from Jeju Island, South Korea. The Matcha powder undergoes a fine steaming and grinding process, together with high-quality milk from New Zealand which provides a refreshing and delightful taste.

From left: Mr. Sydney Quays, CEO of Berjaya Food Berhad, YBhg Dato’ Tunku Shazuddin, Chairman of Berjaya Food Berhad, Mr. Kelvin Lee, Senior Merchandising Manager of 7-Eleven Malaysia Sdn Bhd and Mr. Jordan Lung, Senior Business Manager (CPG) of Berjaya Food Trading Sdn Bhd

Starbucks® Bottled Black Tea Frappuccino® features a blend of Ceylon black tea from Sri Lanka, Dianhong tea from Yunnan Province in China and Assam tea from India. With the perfect combination of tea and milk, Starbucks® Bottled Black Tea Frappuccino® gives an authentic tea aroma and rich flavor which comes with a full-bodies flavor that lingers long after the first sip.

Starbucks’ Research and Development (R&D) team sources the tea globally to provide more choices of high-quality Starbucks beverages for consumers aside from in-store experience. To create a tea beverage with a distinct and smooth flavor that would appeal to consumers, Starbucks spent nearly a year sourcing for high-quality ingredients from distinguished tea producing regions worldwide. Following several rounds of internal tests and consumer product testing, the final blends resulted in the Starbucks® Bottled Matcha Tea Frappuccino® and Bottled Black Tea Frappuccino®.

Elevate your Starbucks Experience
Understanding the needs of young consumers, Starbucks Malaysia introduced the Starbucks® Bottled Tea-Based Frappuccino® to provide them with moments of relaxation and inspiration after a long day at work, or simply to create moments of joy shared amongst family and friends. 


Maintaining its sleek bottle design, the newly launched Starbucks ready-to-drink Frappuccino® Tea Series is the perfect treat for young consumers seeking a refreshing taste of Starbucks® Bottled Matcha Tea Frappuccino® and bold flavors of Starbucks® Bottled Black Tea Frappuccino®, without compromising convenience. The drinks are priced at RM12.50 each and it's available at major convenience stores, premium supermarkets and petrol marts.

For more information, please visit Starbucks Malaysia Facebook page at  https://www.fb.com/StarbucksMalaysia/. Have you tried the two new bottled drinks from Starbucks yet? Do let me know what you think in the comment section below!


.: Peace Out :.

8 comments :

  1. We have a BIG one here, some say it's the biggest in Malaysia...but I've never dropped by to check it out.

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  2. I need a drink now.. haven't tried these yet.

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  3. My wife and I are real Starbucks fans and carry 2 cash cards each!
    I must try this new flavour.

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  4. Ahhhh matcha, makes me wanna get one now.

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  5. @suituapui: One of the biggest? Really... that I am curious to find out. Haha

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  6. @IsaacTan: Try ady let me know what you think ah

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  7. @TwilightMan: Wow... real Starbucks fans eh. I think you will definitely want to try the two new drinks!

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  8. @MasLight: Yesssss.... matcha fans unite! :D

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