Jr. NBA Malaysia Presented by Dutch Lady Promotes Active Lifestyles to Youth

The National Basketball Association has announced the return of the Jr. NBA, the league’s global youth basketball participation program for boys and girls.  Presented by Dutch Lady for the fifth consecutive year, the expanded Jr. NBA Malaysia program is expected to reach more than 9,000 boys and girls from more than 200 schools nationwide in 2018.  

The symbolic Milk Toast with Tarang Gupta, YBrs. Dr. Mehander Singh A/L Nahar Singh, Jim Wong and Dato’ Sri Robin Tan Yeong Ching with partners; Spalding, Westports Dragons, MABA, Astro and Jr. NBA alumni at the 2018 Jr. NBA Malaysia presented by Dutch Lady Tip Off ceremony

In partnership with the Ministry of Education Malaysia, this year’s program includes a series of Jr. NBA Coaches Academy workshops to provide on-court training, strength and conditioning, and basketball education to physical education teachers nationwide.  The Jr. NBA Coaches Academy will include stops in Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Penang, Perak, Selangor and Terengganu.

“We are proud to support Jr. NBA for the fifth consecutive year as a platform that ties in with our Drink. Move. Be Strong (DMBS) campaign, instilling the significance of proper nutrition and active lifestyles with the Malaysian youth,” said Dutch Lady Malaysia, Marketing Director, Consumer Dairy, Ramjeet Kaur Virik.  “As the leading milk brand in the country*, Dutch Lady is able to reinforce the positive benefits of milk as a rich and accessible source of protein and calcium through the Jr. NBA program, which also aids in muscle growth and bone strength, essential factors in ensuring the overall wellness and development of children.” 

Tarang Gupta, YBrs. Dr. Mehander Singh A/L Nahar Singh, Jim Wong and Dato’ Sri Robin Tan Yeong Ching at the Jr. NBA Malaysia presented by Dutch Lady programme with partners; Spalding, Westports Dragons, MABA, Astro, and the Jr. NBA alumni

“The launch of the Jr. NBA Malaysia program in 2014 signalled our long-term commitment to local youth development,” said NBA Asia Vice President, Global Marketing Partnerships Francesco Suarez.  “With the return of the expanded Jr. NBA Malaysia program for the fifth consecutive year, we continue building on our youth development initiatives to engage even more kids, coaches, and educators nationwide through basketball.”

“We continuously support the Jr. NBA Malaysia presented by Dutch Lady program, a joint initiative which has engaged and empowered thousands of Malaysian youth since 2014,” said Ministry of Education Malaysia Director of Sports Division Mehander Singh A.L Nahar Singh, Ph. D.  “Sport has the ability to shape future generations, instilling positive values which complement the essential lessons provided within classrooms.  With the return of the Jr. NBA clinics and Coaches Academy, we will help young boys and girls nationwide realize their potential, both on and off the court, and train over 1,500 teachers across 11 states as part of our commitment to promote basketball within the country.”

(Fourth to seventh from left to right) Tarang Gupta, Managing Director of Dutch Lady Malaysia, YBrs. Dr. Mehander Singh A/L Nahar Singh, Ph. D., Director of Sports Division Ministry of Education Malaysia, Jim Wong, Associate Vice President of Global Marketing Partnership, NBA Asia, and Dato’ Sri Robin Tan Yeong Ching, Jr. NBA Advisory Council Member; joined by local celebrities, Sasha Saidin, Linda Rafar with their children; as well as social influencers Leo Reishan and Sawyer Leong officiating the Jr. NBA Malaysia 2018 presented by Dutch Lady Tip Off Ceremony  

The 2018 program tipped off today with an open clinic for boys and girls at the IGB International School in Kuala Lumpur, and will run through August.  The program includes a series of clinics leading up to the selection camp on July 21 that will name the top 30 boys and top 30 girls advancing to the Jr. NBA National Training Camp from August 3-5, which will also feature 40 outstanding players selected by teachers from the Jr. NBA Coaches Academy. 

The National Training Camp will culminate with eight boys and eight girls being named 2018 Jr. NBA Malaysia All-Stars and will once again be attended by a current player or NBA legend.  These standout campers will embark on a unique overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia later in the year.  Last year’s Jr. NBA All-Stars from Southeast Asia convened in Shanghai, China, and attended NBA China Games 2017, a live NBA game featuring the 2017 NBA Champions the Golden State Warriors and the Minnesota Timberwolves. 

The Jr. NBA program is free and open to boys and girls ages 5-14.  Players between the ages of 10-14 will be eligible for the top selection during the selection camp and National Training Camp.  Participants are trained in the fundamentals of basketball and learn about the importance of proper nutrition as well as the Jr. NBA’s core values of sportsmanship, teamwork, a positive attitude, and respect.  In addition to the presenting partner Dutch Lady, the event is supported by the Ministry of Education Malaysia, official partner Gatorade, Spalding and Westports Dragons.  Astro is the official broadcast partner of the Jr. NBA in Malaysia.

Carlos Barroca, Head Coach of Jr. NBA sharing his basketball knowledge with young aspiring basketball

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  During the 2017-18 season, the NBA will reach more than 26 million youth in 71 countries through a variety of camps, clinics, skills challenges, league play and outreach events.


Social influencers Sawyer Leong and Leo Reishan getting tips from Carlos Barroca, Head Coach of Jr. NBA on how to be a better basketball player.   

According to the South East Asian Nutrition Survey (SEANUTS)*, with 50 percent of Malaysian children diagnosed with calcium deficiency, Dutch Lady will organize a series of activities in the upcoming Jr. NBA clinics to engage and educate Malaysian children on the importance of milk nutrition as part of their healthy diet to help address the low intake of calcium among Malaysian children.

“Through our partnership with Jr NBA program, we hope to harness the power of nutrition and physical activity to enable the future generation of active and healthy Malaysians,” Ramjeet added.

For more information, visit the official event website at www.jrnba.asia/malaysia and follow the Jr. NBA on Facebook at www.facebook.com/jrnbamalaysia.


.: Peace Out :.

Twilight Man said...

This is a shock to hear that 50% of children are diagnosed with calcium deficiency!! What is MOH doing??

Henry Lee said...

@TwilightMan: As usual they are recommending the wrong type of food for them? I used to drink those free milk during primary school. I wonder if they are still available for them now

suituapui said...

I wish they would lower their prices. We can get cheaper fresh milk here, not reconstituted milk like theirs, imported from Australia so of course, I am not bothered to give theirs a second glance...ever!

Henry Lee said...

@suituapui: Their prices are actually quite affordable here in West malaysia. Sometimes with promotion can get even better deal!

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