Somersby’s Somertime Launch at Glasshouse @ Seputeh

On the 29th of March, I was invited to the launch of Somersby's latest campaign – Somertime, Anytime. The launch event took place at Glasshouse at Seputeh and it's one of my favorite event location in KL. For the month of April, Somersby invites cider lovers to make the most of Malaysia’s all-round ‘summer’ by extending experiencing a fun and jolly campaign named Somertime, Anytime featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel.

One of the Somertime Volkswagen Kombi entering the center stage area at the launch event.
By the way, Kombi is one of my favorite car!

At the event, Somersby presented three iconic Somertime Volkswagen Kombi vans with open hatch roofs and fold-out countertops, doubling up as Somersby bars, were unveiled to over 300 guests, trade partners and members of the press. The vehicles, decked with flamboyant Somersby branding are deployed to meet cider lovers through nationwide sampling activations celebrating life’s little pleasure when one enjoys a Somersby.


I did indulge in all three Somersby cider which were offered at the event.



There's a few insta-worthy spots for guest who wanted to upload their pictures on their Instagram account.

Charles Wong, Marketing Director of Carlsberg Malaysia said, “Somertime, Anytime accentuates Somersby as a fun, spontaneous and care-free brand! The Somertime VW Kombi vans and nationwide promotions will enable cider lovers to enjoy Somertime, Anytime and reinforces Somersby’s position as the best-selling cider in Malaysia.”

Gary Tan (left), Sales Director and Pearl Lai, Corporate Communications and CSR Director

From left: Government Affairs and Duty-Free Director, Lew Yoong Fah; Chief Financial Officer, Lim Chee Keat, Marketing Director, Charles Wong

During the launch gambit, Carlsberg Malaysia’s management team made a special appearance and served guests their favourite Somersby variants from the makeshift Somertime VW kombi van bars. As guests sipped on their cider, many were seen trying out UV body marbling art with neon and ultraviolet paint as well as the Somersby tree ring toss game. For the social media lovers, lounge pockets such as garden swings, seesaws and ‘hang-out beds’ were the perfect chill out spot to get those Insta-worthy moments!

Dance performance at the event

The Somertime, Anytime consumer engagement allows consumers to  mix and match their favourite Somersby Apple, Blackberry & Sparkling Rosé variants. Not only that, buy-1-free-1 vouchers for one (1) 330ml bottle of any Somersby cider variants will be given out through the month of April at respective Somertime, Anytime roving locations.

Stand-up comedy act by Phoon Chi Ho

Live band performance

Body marbling for the guest at the event

Snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Ten (10) Somersby cartons (24 X 330ml) and 30 Somersby 4-can pack (4 x 320ml) are up for grabs! Do check Somersby’s official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.

At selected hypermarkets and supermarkets, Somersby lovers are entitled to one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x 320ml) of Carlsberg or Carlsberg Smooth Draught. From March 30 to April 1, 4-can pack (4 x 320ml) of Somersby will be going for only RM19.90! Purchase a can (320ml) of Somersby at convenient stores such as 7-Eleven, KK Mart and myNEWS.com on April 14 and 15 to enjoy the 2nd can for half the price!

Don't forget to redeem your one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x 320ml) of Carlsberg or Carlsberg Smooth Draught

Selected dining outlets and bars will also be featuring weekday and weekend promotions. Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. Somersby will also feature weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10.

For more info on #SomertimeAnytime, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.


.: Peace Out :.

4 comments :

  1. so happening weh!, you da best :D

    ReplyDelete
  2. @isaactan: Same to you bro! Hi-5! :P

    ReplyDelete
  3. Hah!!! Bet the two of you meet at this same event! :D

    ReplyDelete
  4. @suituapui: Shhhh... HAHAHA! :D

    ReplyDelete

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