ROAR with Tiger Beer During this 2018 FIFA World Cup Season

Tiger Beer is bringing football events to its fans in the best way possible – large screens, ice-cold beers, and great giveaways. Pure excitement, adrenaline rush and loud cheers filled the air as footie enthusiasts came together with burning passion to be part of the first of Tiger Beer’s many football viewing parties at a watering hole in the city, today.

Guests cheering at Tiger Beer's first football viewing party at TBF, Sunway Giza

Besides an opportunity to catch the match live on a gigantic LED screen, fans also enjoyed attractive promotions and on-ground activities. The ‘Tiger Beer ROAR Machine’, an exclusive highlight by Tiger Beer during this football tournament, was made available at the scene for fans to uncage their passion and love for the sport and got rewarded. All they had to do was ‘ROAR’ to have a photo taken and uploaded on the social media, and score a goal to receive a bottle of Tiger Beer, on the house.

A picture of Jeremy (mistahfong.com) and myself at the Tiger Beer's first football viewing party at TBF, Sunway Giza

A guest redeeming his reward upon participating at the ROAR Machine

Fans were given QR codes upon each purchase of Tiger Beer to redeem some awesome gifts too. The QR codes came in handy for fans who downloaded the TigerMY application to scan and redeem hard-to-get memorabilia such as jerseys, photo frames, football boots and balls, ALL autographed by legendary football stars. The memorabilia, among many other items, are redeemable based on the points they have accumulated throughout the football tournament.

I too managed to participate at the ROAR machine during Tiger Beer's first football viewing party and won myself a free bottle of Tiger Beer!

Guest scanning the QR code via TigerMY app to accumulate points

Along with the QR codes, fans also received trivia forms to participate in a short quiz during the match half-time. Footie whizzes and pundits of everything football jumped at the opportunity to participate in the quiz to walk home with exclusive Tiger Beer football jerseys and Tiger football mini fridges.

Exclusive memorabilia signed by football superstars are up for grabs by using the TigerMY App during matches

“Football has always been at the core of Tiger Beer. We are taking this opportunity to create a connection between fans from all walks of life with unwavering passion for football, who gather to celebrate the sport while having our brew. The next few weeks will be dedicated to our loyal fans who wish to be part of an epic football viewing experience while being rewarded with attractive giveaways,” said Pearly Lim, Marketing Manager of Tiger Beer Malaysia.

The atmosphere at TBF, Sunway Giza during Tiger Beer's first football viewing party

To add on to the celebration, a two-month subscription to www.dimsum.my, as well as exclusive Tiger football jerseys and mini fridges are up for grabs when consumers purchase three big bottles of Tiger Beer at participating food courts and coffee shops, or one six-can-pack at selected stores nationwide, while stocks last.

It was indeed a fun night with good food, beer and the crowd to cheer on the football teams! :)

You can catch the football fever with Tiger Beer by logging on to www.tigerbeer.com.my/roarwithtiger for the full list of participating outlets and the month-long schedule of various football viewing parties nationwide.

.: Peace Out :.