Win Gold Bars from the "GOLDEN PROSPERITY" Campaign by ARA Malls this Chinese New Year!

It's the beginning of the year 2020 and Chinese New Year is around the corner. Here's some really good news to start the new decade and to welcome the Year of the Rat! Now you can stand a chance to walk away with gold bars. Yes, you heard me right, GOLD BARS! This great opportunity is from the “Golden Prosperity” campaign by ARA Asset Management Limited’s (ARA) and this is the second year running to reward its shoppers across its four malls – Klang Parade, Ipoh Parade, 1 Mont Kiara and CITTA Mall.

The campaign's tagline,“Anyone Can Win!” garnered over RM100,000 worth of prizes and redemption premiums are up for grabs, while the grand prize winners will also walk away with gold bars. (Image credit to Freepik)

The campaign will be carried out in 3 stages, beginning with the first that commences on 30 December 2019 and lasting till 26 January 2020. Five top spenders are selected weekly at each mall for four weeks, culminating in a total of 80 top spenders returning to the malls to compete in a series of challenges. This second stage will take place on Saturday, 1 February, for CITTA Mall and 1 Mont Kiara shoppers, while Ipoh Parade and Klang Parade shoppers will compete on Sunday, 2 February.

The launch of the "Golden Prosperity" campaign at Klang Parade. [Image credit to ARA Asset Management Limited’s (ARA)]

The four malls mentioned above will have its own unique “Mall Challenge” that must be completed, and all participating shoppers will be able to go home with sponsored prizes. At the conclusion of the second stage, 3 finalists from each mall will move on to the third and final stage at Klang Parade on 9 February, and all 12 finalists will compete against each other to claim the gold bars and other attractive prizes.

According to Alan Thoo, Head of Marketing of ARA Malls,“It’s all about executing the right strategy. The final challenge is devised as a game show with elimination rounds, so we want to see what these finalists are capable of doing in order to win the grand prize. Above all, we want our shoppers to enjoy themselves and have fun amidst the festivities.”

Image credit to CITTA Mall's FB page

Some of the attractive prizes to be won such an HP laptop; hotel stays at WEIL Hotel (Ipoh); entrance passes for Sunway Lost World of Tambun; Space Joe Playland annual pass; mobile phones from Huawei, U Mobile and Mobihome; vouchers from Nando’s, Ying Ker Lou, Universal Noodle, Texas Chicken, Union Roastery, Union Artisan Coffee, The Barn, Pat Kin Pat Sun, Kodawari Menya, Jaya Grocer, Village Grocer, Parkson, Econsave, Cosas United, Caring Pharmacy, Uni Optics 88, Apros Eyecare, YFS Concept Store, Hush Puppies, Sorella, Majuhome Concept Store, Stanzo Collection, [i]Store, Mr. D.I.Y., Ogawa, Cosas United, Artius Ara Damansara Dental Clinic, Pressto (Laundry); and health products from GNC Live Well, all of whom are tenants at ARA’s four malls.

Image credit to CITTA Mall's FB page

“The Golden Prosperity campaign is one way to reward our loyal shoppers during this festive celebration, and we are pleased to announce its return this year with more sponsors. Their generous contributions have allowed this campaign to thrive and prosper. I am confident that our shoppers will be thrilled to win these rewards,” said June Lim, ARA’s Country Head for Malaysia.

Throughout the festive celebration, shoppers can look forward to a host of interesting activities and performances held across all four malls. Celebrity siblings Nick and Stella will perform at Ipoh Parade on January 4, which includes a meet and greet session, before heading down to Klang Parade on January 18. Also on January 18, Klang Parade shoppers will be entertained by personalities Vivy Wan and TwinzA Daughter as they promote their newest Chinese New Year album. Other stellar activities and performances at ARA’s malls include the appearance of God of Prosperity, acrobatic lion dances, Chinese drum performance, diabolo showcases, and Chinese cultural dances, to name a few.

Image credit CITTA Mall's FB page

Here's a funny and interesting video for you to watch below. The Kang family is back again this Chinese New Year with a little twist of love... for gold! With the Kang family's reputation in line, Miao Miao goes beyond to look for the perfect love interest for her daughter... Will she find her one true love?

Just follow these simple 3 STEPS to win yourself awesome prizes and gold bars!

Stage 1 (30 Dec 2019 - 26 Jan 2020)
Shop at CITTA Mall and be among the Top 20 spenders from 30 December 2019 to 26 January 2020 to qualify to Stage 2. *Selected weekly.

Stage 2 (1 February 2020)
Participate in our Mall Challenge to become the Top 3 finalists representing CITTA Mall to compete in Stage 3!

Stage 3 (9 February 2020)
It's the Golden Prosperity Final Challenge at Klang Parade! Succeed in a series of challenges to win the gold bars! All finalists will walk home with amazing prizes from our sponsors!

It's time to HENG ah, ONG ah and HUAT ah with the "GOLDEN PROSPERITY" Campaign by ARA Malls!!! Let's have an auspicious Year of the Rat! :D

To find out more information on the Golden Prosperity campaign and other Chinese New Year related activities, visit the CITTA malls’ Facebook pages at

.: Peace Out :.


  1. Good luck! Give me one if you have any to spare. LOL!

    1. Sure.... will do so if I win myself a couple of gold bars! HAHAHA

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