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Wednesday, January 16, 2013

Swedish House Mafia “One Last Tour" Partnering with Absolut Vodka

Two more days until Friday and it's going to be a really exciting day as Swedish House Mafia "One Last Tour" will be commencing on 18 January 2013 at Surf Beach, Sunway Lagoon!


ABSOLUT is delighted to announce an expanded partnership with Swedish House Mafia, aligning these two iconic Swedish brands around the band’s last global tour – “One Last Tour.” With the sponsorship of Swedish House Mafia’s “One Last Tour”, running from November 2012 to March 2013, the collaboration will continue to evolve from the more than twenty-five million online views of the Swedish House Mafia track Greyhound – a track and music video created exclusively for ABSOLUT VODKA, which kicked off this impactful and exciting partnership last year.





“We are thrilled to expand our relationship with Swedish House Mafia. They recently participated in an epic campaign for ABSOLUT, and now we set out to create a mind-blowing final tour together.  Music and cocktails go hand in hand, and we look forward to elevating an amazing music experience for more than 500,000 people around the world,” says Terence Ong, Sales and Marketing Director of Pernod Ricard Malaysia.


In addition to being the brand poured in the venues along the tour itinerary, ABSOLUT will partner with Swedish House Mafia to make every evening an extraordinary experience by arranging exclusive pre-parties and after-parties in selected cities; conduct exclusive interviews; and arrange meet and greet sessions for fans.  ABSOLUT will support the tour with a variety of promotional activities – from advertising and digital activation to exclusive in-venue/on-site consumer experiences. And of course, the band will perform Greyhound – the smash hit track created exclusively for ABSOLUT.

“When we opened Coachella with Greyhound, it felt like the world would lift off.  Our collaboration with ABSOLUT has been incredibly creative, and we are excited to see the relationship grow,” say the members of Swedish House Mafia.

If you have not seen the video below, Greyhound by Swedish House Mafia, do check it out!


Can you spot the Absolut bottle in the video?


“ABSOLUT has always found inspiration in the arts, and creativity is what drives our brand. As part of our strategy of creative innovation, we are thrilled to expand our relationship with Swedish House Mafia. They recently participated in an epic campaign for ABSOLUT, and now we set out to create a mind-blowing final tour together. Music and cocktails go hand in hand, and we look forward to welcoming the band as they perform for not just their own fans, but our own ABSOLUT VODKA fans right here in Malaysia. We always expect our consumers to remember the taste of a perfect cocktail. Now they are going to remember what it sounds like,” added said Terence.

“The ABSOLUT partnership globally is a multi-dimensional ABSOLUT experience about drinks and music. The exclusive content is the direct result of creative collaborations that bring together exceptional cocktails and cutting edge music artists. From entertaining at home to hitting the clubs, the world’s most iconic vodka proves once and for all that nightlife begins when cocktails and music come together. The goal - to echo, in sound, the mood of exquisite drinks - draws attention to the fact that a perfect cocktail experience involves all our senses,” added Terence.


If you're going to this event, don't forget to spot me and say hi! See you at the event! :)


.: Peace Out :.
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