Friday, May 31, 2013

Adidas Nitrocharge Unveiled @ aL-ikhsaN Sports Outlet, Festival City Mall

I went over to Festival City Mall earlier in the evening to witness the unveiling of adidas Nitrocharge. It is a brand new energy-retaining football boot designed for the next generation footballer called Nitrocharge, which is set to follow the legacy and successes of the existing iconic Predator, Adipure & F50 ranges.

The adidas Nitrocharge 1.0
I do watch football especially  the FIFA World Cup, EUFA Euro, important matches of the English leagues as well as our national team matches but my interest on football started during the World Cup '98 when adidas launched the adidas Predator Accelerator. It was released to coincide with the 1998 FIFA World Cup in France and guess who's the one had the honor to wear it? None other than the legendary French football player, Zinedine Zidane. The boot was really a hit back then and I was admiring it every single time I visited the sports outlet. After so many years, there has been a lot of other brand competitors which have also produced some really good football boots but today I was quite impressed of the new adidas Nitrocharge.



The launch took place at the aL-ikhsaN Sports Outlet in Festival City Mall.



We saw our very own local football heroes Hairudin Omar, Mohd Raimi Nor and Coach B. Sathianathan share their experiences with the latest football boot innovation by adidas.

“We are excited to be part of this new milestone by adidas. Our customers have been looking forward to the launch of this new silo especially since football is a huge category for us here at aL-ikhsaN Sports”, said Yuremi Md Nor, Chief Operating Officer of aL-ikhsaN Sports Sdn Bhd.

“It is an honour for us to be collaborating with our official key account partner aL-ikhsaN Sports for this exciting new launch of the adidas Nitrocharge. Designed to enhance “the engine’ of a football team, we are excited to be sharing this with football fans and players all across Malaysia” said Bryan Gee, Brand Manager of adidas Malaysia.



Nitrocharge is the first new adidas boot silo since the release of the hugely successful F50 range in 2004. Stars such as Messi, Villa and Benzema have made their names in the world of F50. adidas now looks to a new set of world class footballers to rise to the top with the revolutionary Nitrocharge boot.

Other adidas products with Nitrocharge colour theme.
The visually striking Nitrocharge is an evolution of adidas’ heritage in creating footwear to fit certain player types. The unique positioning of Nitrocharge has energy retention at its heart and has been designed specifically for ‘The Engine’ player, the archetypical footballer who is always first on the team sheet; the player who powers a team, running and tackling more, relentlessly and ferociously seeking chances from box-to-box over 90 minutes.

The Adidas Nitrocharge 1.0
My very first impression of the adidas Nitrocharge 1.0 boot was the weight. By the look, it must be heavy but it was actually quite light when I lifted it up with my left hand. It's definitely not as light as the F50 but there are a lot of reviews saying that the unique selling points of this shoe are comfort and better running performance. The colour is quite up to the current sports trend where we can see a lot of sport shoes lately have this bright neon green color  My only wish for this boot was to lower down the price. With the price tag of RM730, I figured that only profesional football players can afford to buy it. I might just settled with the adidas Nitrocharge 2.0 instead which cost only RM360.

'The Engine’ is a player adidas has recognised and actively sought to engage with over the last two years. Now, following a partnership with football statisticians Opta, an algorithm has been developed from which player performances can be analysed to determine how well they suit ‘The Engine’ role. 



The Nitrocharge boot realises a range of new technologies that when combined will innovate the way ‘Engines’ play the beautiful game:- 

The eye catching ENERGYSLING arches over the boot and supports sidecut and turn movements to sharpen reactions on the pitch

The sole plate of the boot contains a zig-zagging ENERGYPULSE, inspired by spring technology, with high-elastic material at its heart, providing premium energy during the off toe phase of sprinting

A Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot.

Compatible with the adidas miCoach SPEED_CELL, players can measure on-pitch performance and focus on improvement over time.



The football boots are now worn on-pitch by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and Javi Martinez (FC Bayern Munich). Check out the photos below:-

Dani Alves (Barcelona)
Daniele De Rossi (A.S. Roma)
Ezequiel Lavezzi (Paris Saint Germain)
Javi Martinez (FC Bayern Munich)

The new Nitrocharge boots retails at RM730 is now available at all participating aL-ikhsaN Sports Outlets and at all adidas Sports Perfomance Concept Stores.

For further information please visit www.adidas.com/football or go to www.facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.


.: Peace Out :.