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Monday, July 22, 2013

Sa Sa Celebrates Fragrance Fair & Awards 2013 by Giving & Sharing

Fragrance Fair & Awards is back again this year for the 6th season hosted by Hong Kong Sa Sa (M) Sdn Bhd. Started since 6th July until 1st September 2013, there will be this 5 categories and 24 nominees are on the stage this year. The winners will entirely rely on consumers’ votes, and each vote stand a chance to win 33 fabulous prizes worth over RM10,000.



Fragrance Fair & Awards is the one-of-a-kind hosted annually by Sa Sa Group since 2008 and still counting. Back in 2010, I was at one of this event held in Sunway Pyramid. You can read about it here.
I was at the launch event for this award on 4th July which took place at Delicious Café, Dua Residency.



There are numerous Fragrance Brands ranging from masstige to prestige, thus Sa Sa hosts the Fragrance Fair & Awards which shade the light to consumers when choosing for an ideal fragrance for different occasions and emotions, or perhaps an identity and symbolic messages can be just a piece of art.

The =event was emceed by Elaine Daly.
This year, the Fragrance Fair & Awards 2013 presents 24 nominees over 5 Category Awards namely Best Women Fragrance, Best Men Fragrance, Best Couple Fragrance, Most Popular Fragrance, and last but not least the Best New Fragrance.


There are 7 nominees for each Best Women and Best Men Fragrance category; 3 nominees for each Best Couple Fragrance and Most Popular Fragrance category; and 4 nominees for Best New Fragrance category. Only one (1) Winner for each Category Award and that is specially determined by the consumers.



Dance performance during the event.



From ball room dance, ballet, hip hop and modern dance.



Sa Sa has been working side-by-side with leading Fragrance brands; particularly this year, Sa Sa collaborates with TOUS, DSQUARED2, HUGO BOSS, ERMENEGILDO ZEGNA, VERSACE, CALVIN KLEIN, DAVIDOFF, ARMAND BASI, COACH, GIANNI VERSACE, MARINA DE BOURBON, MARC JACOBS, CHLOÉ, JIMMY CHOO, GUCCI, PACO RABANNE, ISSEY MIYAKE, BLUMARINE, TRUSSARDI, SALVATORE FERRAGAMO, ANNA SUI, BURBERRY, and DKNY to succeed this event.



Launching ceremony by Supermodel Amber Chia, Luxasia Divison General Manager Cindy Poh, Estee Lauder companies managing director Paul Salvin, Sasa Senior Vice-president Corina Loi and Sasa Operations Director Ignatutis Tee. The nominees as below:-

Nominees for Best New Fragrance
Nominees for Most Popular Fragrance
Nominees for Best Couple Fragrance
Nominees for Best Women's Fragrance
Nominees for Best Men's Fragrance
Consumers are welcome to vote as many as they like and receive RM20 Cash Rebate Voucher for every vote at all Sa Sa Shops or Selective, alternatively consumers can vote online at Facebook.com/SaSaMalaysia. Each voucher is applicable to purchase nominated Fragrance in a single receipt. On top of that, various fascinating premium collectibles await for every purchase of the respective fragrance. That’s not all, consumers are to bring back Sa Sa exclusive umbrella worth RM49 with a minimum spend of RM250 in a single receipt inclusive of nominated Fragrance.

An interview session by Elaine Daly with Amber Chia, our very own Malaysian supermodel and founder of Amber Chia Academy.
Amber Chia's favorite perfume is the Marc Jacobs - Dot (EDP) for the unique design of the bottle.
Choulyin holding the Salvatore Ferragamo - Signorina (EDT)
JQ Lee holding the DKNY - Be Delicious Woman & Burberrt - Brit Sher
The bloggers! (L-R) Wiida, Angeline Ng, Carolyn Tay, Lisa Chow & Choulyin Tan.


Earlier before the event starts, we were asked to fill up a form in order for them to give us our goodie bag according to the character that we choose.


In my goodie bag, there's the press kit, Fragrance Fair & Awards 2013 booklet, Sa Sa exclusive umbrella and the Davidoff The Game EDT 100ml worth RM280. I was thinking to get a replacement for my Bvlgari Aqva but seems like I'm going to give Davidoff a try! :)


Lastly, for every bottle of the nominated fragrance sold during this period, Sa Sa donates RM1 to the Breast Cancer Welfare Association, with commitment of minimum RM10,000 whichever higher.

For more info, visit Sa Sa's Facebook page at www.facebook.com/SaSaMalaysia or check out their website at www.sasa.com


.: Peace Out :.
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