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Monday, May 30, 2016

The Media Launch of Transformers Autobots Rollout at 1 Utama

Last Thursday, I was invited for the launch of Transformers Autobots Rollout roadshow event happening at 1 Utama Shopping Centre. Hasbro (Malaysia) brings TRANSFORMERS brand extravaganza for fans, with different exhibits and activities that promise to bring smiles from the neophytes to even the most avid TRANSFORMERS collectors and hobbyists.

To all TRANSFORMERS fans out there, don’t miss out on the event at Centre Court, 1 Utama (Old Wing) that will be happening until 5 June 2016.
I am an avid Transformers collectors myself and have been collecting the toys for quite some time. With the current Transformers toy line which is the Combiner Wars and Robots in Disguise, I do have some of them up on my display shelf at the moment.

The emcee for the event welcoming the members of the media
Speaking at the launch of the event, Ms. Kelly Yip, Brand Manager of Hasbro Toy (Malaysia) Sdn. Bhd. said, “Since 1984, The TRANSFORMERS brand has been bringing entertainment and excitement to kids and fans with our beloved characters like BUMBLEBEE and OPTIMUS PRIME. This event embodies what all of us at Hasbro have worked hard and strived to do, that is to deliver immersive entertaining experience of our brands and story-telling to our consumers, and engage our fans anywhere, anytime, any platform.” Hasbro Toy (Malaysia) is the fully owned subsidiary of Hasbro Inc.

Ms. Kelly Yip, Brand Manager of Hasbro Toy (Malaysia) Sdn. Bhd. delivering her speech during the event.
After the speech, the folks from Hasbro Toy (Malaysia) Sdn. Bhd. demonstrate the fastest-fingers challenge by transforming and combining all five individual robots (4 deluxe and 1 voyager class) into a combiner figure by joining the limbs onto the body.


As seen on the picture above, the folks from Hasbro were assembling the G2 Superion and Bruticus. I like that Bruticus very much due to the G1 accuracy and it's also one of the latest wave in Combiner Wars. Winners of the challenge will receive a Combiner Wars leader class figure worth RM249.90. More info can be referred from the picture below.


Throughout the duration of the 11-day event, visitors will be treated to a special display of collectors’ and limited edition figures over the course of the event. Meanwhile, children will be entertained by a host of activities to keep them occupied during the holidays.

4 sets of TV equipped with PlayStation 4 and TRANSFORMERS Devastation game are prepared for the visitors
There was special ceremony which the limited edition Chevrolet Camaro featured in the previous TRANSFORMERS movie was unveiled and placed on display for three hours on that day. The car was believed to be one out of only five vehicles in Malaysia. The event was in partnership with i2 Promotions. As of writing this post, visitors can get to view the Camaro at the roadshow.

(L-R): Ms. Jasmin Ee, Commercial Manager of Hasbro Toy (Malaysia) Sdn. Bhd., Ms. Carol Chua, Country Manager of Toys"R"Us (Malaysia) Sdn. Bhd., Ms. Kelly Yip, Brand Manager of Hasbro Toy (Malaysia) Sdn. Bhd., Mr. Lenus Hong, Director of i2 Promotions Sdn. Bhd., Ms. Michelle Wan, Licensing Manager of Hasbro Toy (Malaysia) Sdn. Bhd., Ms. Chai Ai Ping, Senior Manager of Advertising and Promotions of Bandar Utama City Centre Sdn. Bhd.
For those who may not know, Bumblebee was originally a yellow Volkswagen Beetle in the Generation 1 series but it has received a variety of different car version along the years. The Chevrolet Camaro is the version which appeared in all the live action movies.

The sexy 'Chevrolet Camaro' Bumblebee
 TRANSFORMERS characters Optimus Prime and Bumblebee also made an appearance at the launch and certainly did not fail to mesmerise fans, young and old. Avid fans also had the opportunity to witness a special display consisting of collectors’ and limited edition figures over the course of the entire event.

A picture with Optimus Prime, leader of the Autobots
A wefie with Bumblebee at the launch
Meanwhile, children aged 5-12 will be given the opportunity to bring out their inner TRANSFORMERS character in the Dynamic 5 Challenge which is designed to promote teamwork and leadership, both of which make up of the essence of the TRANSFORMERS story. Participants will receive a TRANSFORMERS gift upon completion and have the opportunity to have their photo taken with Bumblebee and Optimus Prime statues in front of a cinematic TRANSFORMERS visual background.

The Transformers: Robots in Disguise toys available for sale at the roadshow
My favorite Combiner Wars toyline and the Transformers Generations Cyber Battalion Series Optimus Prime and Bumblebee figure which is only available at the roadshow.
Other than the toys, there's also Transformers apparels, bags and accessories on sale at the event
 The goods are sold by Toys "R" Us Malaysia and there's special promotion price for some of the items. There's also the school holiday promotional vouchers when you purchase item at RM150 or RM300 and above.

The individual alt mode of Bruticus members together with its complete combiner mode.
The individual alt mode of G2 Superion members together with its complete combiner mode.
 There's a few exclusive Transformers toys showcased at the roadshow and one of them is the Optimus Prime Collections Series by a member of Transformers Fans Malaysia (TransMY). For more pictures from the event, you can click on the link here.


More information and updates can be found on Hasbro TRANSFORMERS’ Facebook page or check out their website at www.hasbro.com/en-my


.: Peace Out :.