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Thursday, August 17, 2017

Wow! Taiwan Selects @ Kuala Lumpur

On August 11, I was invited to the Wow! Taiwan Selects which was held at Suria KLCC. A brief introduction about Wow! Taiwan Selects – It's an overseas marketing program commissioned by the Foreign Trade Bureau of the Ministry of Economic Affairs to assist Taiwan businesses to tap into the ASEAN and Indian markets, through curating quality trade shows and building a strong network with overseas buyers. 


Since 2015 Wow! Taiwan Selects has been launched in the ASEAN countries, with different themes each year based on distinct markets and various consumer lifestyles. Every year it selects brands with smart designs and unique taste, and introduces them to global buyers and consumers by carefully organized marketing campaigns and presentations. Until now, Wow! Taiwan Selects has assisted more than 50 Taiwanese businesses to connect with the seven largest distributors and retailers in ASEAN, brought about more than 150 media coverage, both domestic and foreign, and stimulated more than 3 million US dollars sales.


Taiwan's famous 'Little Traffic Light Man', the ubiquitous animated traffic signal that tells pedestrians around the country when it is safe to cross the road, is an Instagram worthy picture that visitors make a beeline for when in Taiwan. 


This made-in-Taiwan phenomenon is just one of the many unique features of Taiwan that visitors can experience at the W! Taiwan Selects event, held at Suria KLCC, where over 60 products comprising some of Taiwan's best lifestyle brands are on display. 

Emcee of the day.
 Themed 'Beat Your Heart', the event which is hosted by the Commerce Development Research Institute (CDRI) of Taiwan, mirrors the vibrancy and distinctive traits of Taiwan's street scene, including the Little Traffic Light Man which made its debut in Taipei on 18 March 1999. 

A group photo of the VIPs and brand participating member at Wow! Taiwan Selects.
The four day event offers something for everybody, with 20 premium food and beverage, skincare and home appliance brands, ultimately treating visitors to an exclusive glimpse of Taiwan's lifestyle and culture which they can taste. feel and experience first-hand. 

Mr. James Chang Chi-Ping, Representative of the Taipei Economic and Cultural Office (TECO) in Malaysia has officiated the opening ceremony of Wow! Taiwan Selects which has hit the shores of Malaysia for the very first time from 10 – 13 August 2017 at the Centre Court, Suria KLCC.

One of the well known product from Taiwan is My Beauty Diary.
 Beauty lovers will not be disappointed as a wide range of deluxe cosmetic brands will be making an appearance including products from My Beauty Diary, UNITOUCH, Aromase, Deer Hills, Dr. Wu, YUAN, Sunray's, Jeune and Yue Happiness. Health enthusiasts will also get to sample some of Taiwan's premier healthcare products from KOKO, Da Jin Enzyme, Match Q and Dr. Syngen. 




For those eager and hungry for a taste of Taiwan's snack and beverage offerings, the Wow! Taiwan Selects event will also feature products from renowned Taiwanese packaged food brands such as Mr. Johnson, Tastywow, Sweet Mountain, Oomph Cold Pressed Juice, Oceanesh and King Kung. 




That's not all! The event is also out to showcase Taiwan's creativity and innovation by bringing in some of Taiwan's latest tech gadgets. Visitors will get a chance to try a motion-based AR game at the booth as well as test virtual reality games by HTC VIVE and gaming PCs from Taiwan MSI – a world leading gaming brand and most trusted name in the gaming and eSports industry. 

A visitor trying out the motion-based AR game at the booth as well as test virtual reality games by HTC VIVE and gaming PCs from Taiwan MSI.
For more information about Wow! Taiwan Selects kindly visit: http://www.wowtaiwanselects.tw/2017/brand/year/7


.: Peace Out :.
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