I was at Chateau DC Sky Forest, 1powerhouse in Petaling Jaya for the 2024 Star Academy National Finals. Heineken Malaysia Berhad (HEINEKEN Malaysia) has crowned Jason Dennis Dcruz from Te Amo, representing the KL/Selangor region, as this year’s National Champion. Kudos to him and the runner up winners for doing the very best at the finals.
The brewer has crowned this year’s Star Academy National Champion, Jason Dennis Dcruz to represent Malaysia at the Global Bartender Finals
The remarkable victory has secured him the top spot to represent Malaysia at the Global Bartender Finals in the Home of Heineken®—Amsterdam. There, he will compete for the ultimate title: Heineken®’s World’s Best Bartender.
(Standing From L to R) Jimmy Ding, Sales Director of HEINEKEN Malaysia; Martijn van Keulen, Managing Director of HEINEKEN Malaysia; Wilson Lim, Head of Trade Marketing of HEINEKEN Malaysia; Jason Dennis Dcruz, from Te Amo, KL/Selangor region; Cian Hulm Commercial Quality Manager; Wayne Wong, Commercial Quality Lead of HEINEKEN Malaysia; (Kneeling From L to R) Lim Tee Hong, from La Primuer, from Johor region; Wendy Hamsy Anak Jack Suji, from Culture City, Sarawak region
This year marks the seventh edition of the Star Academy programme. The programme is committed to raising the bar in the services sector nationwide by training and enhancing the skills of local bartenders.
From left: Martijn van Keulen, Managing Director of HEINEKEN Malaysia; Jimmy Ding, Sales Director of HEINEKEN Malaysia
Martijn van Keulen, Managing Director of HEINEKEN Malaysia, said, "We are proud to announce that Star Academy has trained over 10,000 bartenders since its inception! Through these efforts, we’re not only helping local talents shine — we’re also elevating our food and beverage sector, boosting tourism, and supporting local businesses. This is how we raise the bar for the industry and build a culture of excellence among our local bars and bartenders.”
Jimmy Ding, Sales Director of HEINEKEN Malaysia, remarked, “2024 is a record-breaking year for participation. We saw over 1,300 talented bartenders from across the nation stepping up and showing off their incredible skills and passion for the craft. At HEINEKEN Malaysia, we believe that serving the best beers to our customers goes beyond the brewery, and that starts with us working hand-in-hand with our trade partners and bartenders.”
Star Academy Regional Finalists (Standing from L to R) Isaac Roland Chai, from Tamu Rooftop, Toojou, Sabah region; Jason Dennis Dcruz, from Te Amo, KL/Selangor region; Martijn van Keulen, Managing Director of HEINEKEN Malaysia; Jimmy Ding, Sales Director of HEINEKEN Malaysia; Lim Tee Hong, from La Primuer, from Johor region; Wendy Hamsy Anak Jack Suji, from Culture City, Sarawak region; (Kneeling From L to R) Edwin Lim Kwan Hong, from The Forest, Penang region; Representative from Perak region
The 2024 Star Academy National Finals brought together fierce competition, with finalists hailing from Sabah, Sarawak, Penang, Kuala Lumpur, Perak, and Johor.
From left: Judges Cian Hulm Commercial Quality Manager; Wayne Wong, Commercial Quality Lead of HEINEKEN Malaysia; Gerard Anselm, Star Academy Trainer from HEINEKEN Malaysia; Joyce Lim, Marketing Manager of Heineken® brand in Malaysia
The competition also featured a distinguished panel of judges, including Cian Hulm, Commercial Quality Manager, and Wayne Wong, Commercial Quality Lead of HEINEKEN Malaysia, as well as two special guest judges – Gerard Anselm, Star Academy Trainer from HEINEKEN Malaysia and Joyce Lim, Marketing Manager of Heineken® brand in Malaysia.
National Champion Jason Dennis Dcruz from Te Amo, representing the KL/Selangor region, shared, “I’m incredibly grateful for the opportunity HEINEKEN Malaysia’s Star Academy 2024 has given me. A big thank you to everyone who supported me along the way. I can’t wait to compete in Amsterdam and represent the spirit of our region on the global stage.”
To find out more on HEINEKEN Malaysia’s Star Academy, please visit their website at https://star-academy.heinekenmalaysia.com/.
As usual before I end my post, here's a reminder to all my readers – Remember to drink responsibly, please do not drink and drive. Take public transport, grab an e-hailing ride or get a designated driver. Stay safe and cheers!!!
.: Peace Out :.
Comments
Post a Comment
Thank you for the visit and your kind comments! <3