Arthur's Day 2013 Launch Party @ KL Live

Once again, Arthur’s Day returns to Malaysian shores with international acts who are set to rock the main stage on 27th September 2013. This Arthur’s Day™ is the 5th annual global celebration ‘To Arthur’ which will be held at the Sepang International Circuit, Welcome Centre. I was at the finale in 2011 which was located in Speed Center KL. You can read about my experience at this link.

Before the prestigious event this coming September, I was invited for the Arthur's Day launch party at KL Live. GUINNESS® fans and members of the media across the room were roaring when GUINNESS® announced the exciting line-up of artists this year. Taking the celebrations up a notch, some of the hottest international music stars, Five for Fighting, All American Rejects and The Wanted will be taking the Arthur’s Day™ stage to celebrate the remarkable legacy of this extraordinary man.

Emcee for the launch also their resident Guinness Girl & host, Serena C.
“Arthur’s Day™ celebrates the founder of GUINNESS®, Arthur Guinness, and his remarkable legacy of goodness through music. This year, we pay homage to his bold character and people like him, those who are ‘more’ than just ordinary; much like the Artists that will be rocking the Arthur’s Day™ stage, our Arthur Guinness Fund recipients and our GUINNESS® drinkers, who choose a GUINNESS® every time.” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

Bruce Dallas, Marketing Director of Guinness Anchor Berhad giving the opening speech.
Since its inception in 2009, Arthur’s Day not only celebrates a legendary brew and its maker, but his legacy of goodness through the Arthur Guinness Fund. Since then, the brand has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS® plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Year 2 program. 

Bruce Dallas, Marketing Director of Guinness Anchor Berhad and Hans Essaadi, Managing Director of Guinness Anchor Berhad launching the celebrations.
In just four short years, the Arthur’s Day™ celebrations have become a global phenomenon with over 40 countries honouring the legacy of Arthur Guinness and the people like Arthur Guinness. As the preparations for Arthur’s Day™ continues around the world, the celebrations in Malaysia is at full swing.

In honor of Arthur Guinness and those like him, Guinness paid tribute to our local heroes, our AGF Awardees at the Arthur’s Day launch party, in line with the theme of this year’s celebration “Celebrating Those Who Make Bolder Choices” 
With a bold line-up of international acts, the remarkable arTHURSDAY parties and promotions happening nationwide, watch out for a truly remarkable GUINNESS® Music experience again this year. To find out more, stay logged on to to be the first to know about the exciting activities coming up this Arthur’s Day™ and visit to find out on how you can get your hands on some exclusive Arthurs Day 2013 tickets! 
The Arthur’s Day 2013 concert is organized in partnership with Six Fingers Events Management, while E! News Asia and AMP Networks join as official TV and Radio partners.

Five For Fighting 
All American Rejects 
The Wanted

Hit single of The Wanted, All American Rejects and Five for Fighting covered by Morning Glory.

Photo of bloggers and fans of Guinness!

Month Long Parties and Promotions To Arthur!

The Arthur’s Day™ celebrations will see the return of the GUINNESS® arTHURSDAY Parties, starting from 29 August 2013 at selected outlets nationwide in the lead up to the main Arthur’s Day concert scheduled to take place in September. The parties will feature special activities and promotions on your favourite black brew along with exclusive limited edition Arthur’s Day merchandise up for grabs.

For all GUINNESS® collectors out there, buy 1 bucket of GUINNESS® Foreign Extra Stout or 4 full pints or 6 half pints of GUINNESS® Draught and get your hands on the exclusive GUINNESS® Arthur’s Day Earphones. Promotions begin on 1st September 2013 and you can get it at your favorite neighborhood bar!

Also, throughout the month long celebrations, other promotions at your local coffee shops and restaurants include the Limited Edition GUINNESS® Power Bank, when you collect all 12 liners bottle caps of the GUINNESS® Quart Bottles. Not forgetting the GUINNESS® Arthur’s Day Fridge Magnet Bottle Opener, when you purchase a 6-can pack of Guinness Stout at participating supermarket and hypermarkets. 

Stay logged on to to find out more on an arTHURSDAY party happening near you or visit  to get your hands on Arthur’s Day tickets!

.: Peace Out :.