DEFINE - Urban Recipe To F.A.M.E

DEFINE - Urban Recipe to F.A.M.E is a series of events that advocate self-expression through the urban indulgence such as Fashion, Art, Music etc. DEFINE is not just your ordinary party. It is a series of parties that would allow its Guests to freely express themselves thus empowering them to truly DEFINE the party themselves.

To kick off its first out of five events, DEFINE will be starting with an "Art Jamming Party" which is based on one of our key urban indulgence: Art. This Art Jamming Party will kick off on Sunday, 15th September 2013 from 4pm to 10pm. This event will be held in collaboration with several well-known artistes in Malaysia.

Key Engagement of DEFINE

Art Jamming on Wheels
Our key engagement of the party will be "Art Jamming on Wheels" based on the theme of "Urban Indulgence". Guests will be creating an art piece together with our artists on a "mobile-canvas". The "mobile-canvas" will be cruising on the streets hence, showcasing the final artwork of self-expression around Malaysia.

Are you tired of parties serving you conventional drinks and sometimes not even to your liking? DEFINE will be bringing in YOUR flavor of drinks into this party. Tell us your favorite drink, and how you would make it uniquely yours, with your own recipe. Include your story behind how you discovered or concocted your unique drink. You will stand a chance to have your very own drink named after you, to be featured in this event. Express yourself through your drink and have everyone else in the party to enjoy it.

Compilation of the recipe submissions for The CORKTALES Session will be done during the online registration. Example on how the entries for The CORKTALES Session work:

(Submitted by) Mr Smith
My favourite cocktail drink is Whiskey Soda. However, I add in olives just like how James Bond adds olives into his drinks because I do not like Martini. 

(Submitted by) Mrs Smith
My favourite cocktail drink is Hendricks Gin which is usually served with tonic and cucumber or lemon. However, one day at a friend’s house party while rummaging through his fridge that was lacking those fruits, I threw in sour plums instead and discovered it creates a more exotic taste! 

If entry is selected, the selected Guest i.e. Mrs Smith will be invited to fine tune the drink with a mixologist. The drink will be named Mrs Smith and will premier in the event for everyone to have a chance to try it.

DEFINE will be kicking off this "Art Jamming Party" with several well-known artists who will throw in flavors of their own to spice up the event.

Art Artist: Ernest Ng
The author of one of the most popular web comics in Malaysia, "Bro, Don't Like That La Bro." – Ernest made a name for himself by publishing hilarious tales of the mischiefs and shenanigans of himself and his housemates. His attempt to embarrass his best friends to the fullest landed Ernest multiple features on mainstream media and recognition including winning the Digi Blogger Of The Year 2012 award. He will be coming to DEFINE to zest in his flavor of urban indulgence through the mobile canvas and you can get a chance to be drawn by him as well!

Art Artist : Haze Long
One of the founders of Art Misfits, Haze has done multiple art projects and her works have gained much recognition over the past years from the mainstream media. She has worked with Dulux, Starhill, Carlsberg, IACT College and many more. Haze will be collaborating with DEFINE to inject her sense of urban indulgence through our mobile-canvas.

Music Artiste: Patricia Sue-Lin Knudsen
One of the finalists of Miss Universe Malaysia 2011, a model, TV and radio Presenter and also a DJ by profession, this multi-talented beauty will be our dedicated Master of Ceremonies and also DJ for DEFINE - Urban Recipe to F.A.M.E. Besides being the emcee for DEFINE, Patricia will be entertaining party-goers with her DJ skills. For DEFINE, Patricia promises a delicious mixture of indie and nu-disco tunes to be enjoyed by party-goers.


DEFINE is a lifestyle event brand that has brought many aspiring and exciting experiences throughout the years. After many lifestyle events and collaborations, DEFINE now brings you Malaysia’s homegrown series of pop-up space. The first series by DEFINE – a lifestyle event brand, challenges you to discover life’s urban recipe to F.A.M.E and express yourself. 

Infusing the spices of Fashion, Arts, Music and (EXCITING!) Etc that defines the urban indulgence; F.A.M.E cooks the elements in serving up a wholesome feast of a series of 5 unique and creative events.

F: Fashion with an exceptional presentation in every angle
A: Art in blending – the skills with pure artisanship
M: Music that expresses one’s own individuality with uniqueness
E: Expression of various journeys that tells one’s story

From the cocktails you sip, to the activities you will experience; DEFINE is supported in a collaboration with some of the Industry’s leaders that encourages you to play with your creativity, play with your colours… and not be afraid to DEFINE Yourself. 

All DEFINE events are exclusive and strictly by invite only. To stand a chance to win yourself invites to the party of self-expression, register at before 8th September 2013. Limited to only 100 passes of invites, one pass admits two pax. Stay connected with DEFINE on its Facebook for more info and updates on its other upcoming events.

.: Peace Out :.