The launch of Tiger Radler took place at KL Live on the 6th of December 2013. Tiger Radler is an all-new variant of Tiger Beer that combines the crisp and easy-drinking taste of Tiger Beer with natural lemon juice to produce a beverage that is doubly refreshing. With a distinctively cloudy look caused by its all natural lemon juice content, Tiger Radler is set to be the perfect beverage for almost any drinking occasion with family or friends since I find it to be smoother, sweet and lesser alcohol volume.
Tiger Radler is all-new variant of Tiger Beer that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is doubly refreshing. Malaysia and Singapore are the first two countries in Southeast Asia to introduce Tiger Radler, although Radler has already been a massive hit in Europe over the past few months.
The Tiger Radler launch event also featured a consumer launch party attended by over 500 people consisting of media, bloggers and Tiger Beer fans raring to try the refreshing taste Tiger Radler for the first time. This exhilarating party featured invigorating performances from a smorgasbord of local comedians, bands and DJ’s to provide an eclectic evening of double refreshment.
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| Jackie Loi collecting his customized Tiger Radler t-shirt. |
Hansen Lee, the emcee for the Tiger Radler launch.
First performance was done by Andrew Neto, our local stand up comedian.
The first time I experience Andrew Neto's stand up comedy show was back in May last year at the PJ Laugh Fest 2012 in Jaya One. Link: Andrew Netto: Inked & Approved
Next, it was one of my favorite performance. Incorporate the art of dance with visual projected onto the wall. These two dancers gave in a unique dance performance with the visual of Tiger Radler.
After the dance performance, our local punk rock band One Buck Shot which is famous with the song Kelibat Korupsi played a few songs of their own and song cover. Some bloggers and friend I met at the Tiger Radler launch party.
From left to right: Caroline, Nicole and Eric Lee.
From left to right: Joel and Sue Ann
From left to right: Yeeing, Sandy, Diana and Joanna
From left to right: Yeeing and Ryan
The anti-social couple, Anna and Ah Bok. Just kidding! :P
The refreshing mix of Tiger Beer and natural lemon juice, this sophisticated European-style drink has a distinctive cloudy look that makes it the perfect beverage for moderate consumption occasions with family or friends. Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from Dec onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.
For more information on Tiger Radler #TigerBeerMY #mytigerradler #mydoublerefreshment, head to their website at mydoublerefreshment.com.my or to Tiger Beer FB page at www.facebook.com/TigerBeerMY
.: Peace Out :.
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