Tiger Beer is Spreading Abundance of Prosperity this Chinese New Year

The year of the Rooster is coming and Tiger Beer is rewarding its loyal consumers with an Abundance of Prosperity this Chinese New Year, with cash and prizes amounting to RM2 million!

(Third from left) Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad at the launch event at December last year.

The campaign ‘Abundance of Prosperity’ which was launched late last month has started to bring early new year blessing and joy to consumers nationwide. To date, seven consumers have claimed the big RM8,888 ang-pows, with 43 ang-pows still waiting for the lucky winners to grab until 15th February 2017. All consumers have to do is purchase any big bottle of Tiger Beer, Heineken Beer, Guinness Stout, or Anchor Beer in coffee shops, food courts, and restaurants, and check the bottle cap liners to see if they have the winning bottle cap liners.

Winners from Puchong, Chong Yoke Wan flashing a victory sign

Thus far, the seven lucky winners hailed from Penang, Ipoh, Johor and Klang Valley respectively. One of the four winners from Klang Valley was Chong Yoke Wan, who was duly rewarded by her favourite beer, Guinness Stout during her regular drinking sessions with her friends at the local coffee shop. “I have only won smaller prizes in the past Chinese New Year campaigns so I never thought I would have the luck to win big. This is the first time I have won such a big ang-pow, and to win just in time for Chinese New Year definitely makes it even more memorable. I’m planning to celebrate my win with my friends who were with me that night!” said Chong excitedly.

Winner Kah Shee Keong from Jinjang Utara with Heineken Malaysia Area Sales Manager, Hooi Mun Foon
Another winner from Jinjang Utara was Kah Shee Keong, who bought the winning Tiger Beer from a coffee shop to drink at home after work. Kah said, “I knew Tiger Beer always have promotions during Chinese New Year, so I was checking out the bottle cap liners whilst not expecting to win anything. I’m so glad that I decided to stop by the coffee shop that night despite being quite tired!”

Winner from Gelugor, Tan Peng Chong flanked by with Regional Sales Manager Heineken Malaysia, Kenny Khoo and Senior Sales Representative Heineken Malaysia, Garry Wong.

Tan Peng Chong was the first identified winner from Gelugor, Penang to win the RM8,888 Ang-Pow. According to Tan, this was his first time winning a big reward and winning it before the Chinese New Year signified a lucky start of the Rooster Year for him. “Since there is still time for me to try my luck, I’m hoping for a double happiness by winning another RM8,888 Ang-Pow from Tiger Beer,” enthused Tan. 

By the end of this campaign, Tiger Beer will have more than one million winners of prizes worth up to RM2 million in the form of cash ang-pows of RM8,888, RM2 rebates on beer purchases, and exclusive sets of playing cards.  

All consumers have to do is purchase any big bottle of Tiger Beer, Heineken Beer, Guinness Stout, or Anchor Beer in coffee shops, food courts, and restaurants, and check the bottle cap liners to see if they have the winning bottle cap liners.
In addition, when purchasing two big bottles of Heineken Beer or Guinness Stout in participating outlets, consumers will be given a “Match & Win” scratch card for more chances to win big. Winning scratch cards, along with the correct answers to simple questions will entitle the consumer to a RM2 rebate on their next purchase of a big bottle of Heineken Beer or Guinness Stout.

Meanwhile, consumers who are preparing for reunion dinners at home should visit supermarkets and hypermarkets to look out for Tiger Beer exclusive CNY packaging, available in 18-can and 24-can packs. The special 18-can packs, available at selected Giant and AEON Big stores throughout Malaysia, include two sets of exclusive Tiger CNY ang-pow packets – perfect for sharing the abundance of prosperity with family and friends this Lunar New Year.

It's not a complete Chinese New Year celebration for me without beer! Yummseengg!!!
To have a prosperous year ahead, make sure you don’t miss out on the chance to win your share of the abundance of prizes yet to be awarded. There’s no better time to celebrate with Tiger Beer and the rest of HEINEKEN Malaysia’s award-winning range of iconic brews!

For more information on 'Abundance of Prosperity' and any other Tiger Beer promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY

*These promotions are only open to non-Muslim Malaysians who are 18 years old and above.



.: Peace Out :.

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