TRANSFORMERS Midnight Madness at Toys “R” Us in Mid Valley Megamall

I rarely attend event late at night but this time around, it was an exceptional. Hasbro Toy (Malaysia) has once again organised the exciting Midnight Madness Event to first launch movie tie-in merchandise, in conjunction with the TRANSFORMERS: THE LAST KNIGHT movie release in June 2017.

TRANSFORMERS Midnight Madness at Toys “R” Us in Mid Valley Megamall
 The exclusive movie tie-in merchandise was revealed to scores of dedicated fans at Toys “R” Us in Mid Valley Megamall when the clock struck midnight. On top of being the first to get hold of movie tie-in merchandise, fans were also able to get hold of limited edition Deluxe and Voyager class figures as gifts-with-purchase.

The queue for the TRANSFORMERS Midnight Madness started even before the mall closed.

While waiting for midnight, TRANSFORMERS fans can participate in the Optimus Prime Strike-a-Pose Photo Contest to win some cool prizes.

Ten lucky winners also walked away with TRANSFORMERS: THE LAST KNIGHT merchandise by participating in the Facebook Photo Pose Contest. In addition, Toys “R” Us went on Facebook Live with the crowd and those featured won prizes on the spot just by participating in the interactive session.

Before the doors opened, fans were treated to a meet-and-greet session with TRANSFORMERS characters Optimus Prime and Bumblebee.

I did not waste the opportunity to take a picture with Optimus Prime and Bumblebee during the meet-and-greet session.

At the event, I spotted my friend Colin queueing up for the TRANSFORMERS Midnight Madness.

Less than 10 minutes till the clock strikes midnight and all the TRANSFORMERS fans gathered at the main entrance of Toys “R” Us.

At 12 midnight, confetti was fired and the fans were super excited to enter Toys “R” Us to check out TRANSFORMERS: The Last Knight toys and merchandise.

Prior to the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT movie, the REVEAL YOUR SHIELD programme kicked-off worldwide on 25 April on TRANSFORMERS’ digital and social channels with a week’s worth of exclusive  content inspired by TRANSFORMERS: THE LAST KNIGHT, including a video featuring a new action figure, BARRICADE.  

Check out the video below:-

For the first 100 customer who purchased product worth RM100 and above during the event, they will received a mystery bag.

For those who purchased product worth RM350 and above, they will received an Exclusive Limited Edition Battle Damaged Deluxe Class Bumbleebee that comes with a serial number on the packaging.

For those who purchased product worth RM700 and above, they will received an additional of the Exclusive Limited Edition Battle Damaged Voyager Class Optimus Prime which also come with a serial number on the packaging.

Some the legend, deluxe and voyager class on display and the leader class right at the top of it.
Not only that, the TRANSFORMERS have found their allies as Influencers declared their allegiance to the Autobots or Decepticons on their social channels throughout the weeks of celebrations leading up to the release of the movie.

This leader class Optimus Prime has the exact mold from the previous toy movie with the significantly different paint job and additional of weathering on some parts of the figure.

Other than surprises that appeared on TRANSFORMERS social channels, new games and activities are also coming to and in the TRANSFORMERS: THE LAST KNIGHT App. 

If you are not into the toy figurines, there's also TRANSFORMERS bags and pouches for different purposes.

To view all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, www.instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS FB page,

.: Peace Out :.

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