The Launch of Pause for a Blue Christmas by Kronenbourg 1664 Blanc

Christmas is just less than a week to go and it's the best time to be jolly! Earlier this month I was invited to attend the 'Pause for a Blue Christmas' campaign launch by Kronenbourg 1664 Blanc at Nicsmann 1940s by Lewré in Starling Mall.


The Kronenbourg 1664 Blanc, being one of my favorite beer is turning the year-end celebrations up a notch the French way with its ‘Pause for a Blue Christmas’ campaign, encouraging Malaysians to hit the pause button and enjoy every little yet precious moments this festive season.

Dance performance at the event

The launch event was held at Nicsmann 1940s by Lewré on the Park brought together 350 media and guests for a Blue Christmas celebration, iconic to Kronenbourg 1664 Blanc’s blue facade. 

Lars Lehmann, Managing Director of Carlsberg Malaysia giving his speech at the launch event

At the event, a magnificent blue Christmas tree made entirely out of Kronenbourg 1664 Blanc blue bottles came to life in all its glory via a ‘Christmas Tree Lighting Ceremony’ officiated by Lars Lehmann, Managing Director of Carlsberg Malaysia.  

Mr. Lars Lehmann, Managing Director of Carlsberg Malaysia posing with the 12ft tall Kronenbourg 1664 Blanc Blue Christmas Tree

“In July this year, we launched ‘Pause for Le Moment’, a memorable and successful campaign which allowed our consumers to appreciate all the little quality moments life has to offer just like the French do. This time around, for Christmas, we wanted to advocate the same message but in a festive manner to create an equally memorable brand experience that is highly own able and distinctive to Kronenbourg 1664 Blanc” Lehmann said. He adds, “Kronenbourg 1664 Blanc advocates making deliberate choices about what we want from life and how we want to spend our time spreading the Christmas cheer and relishing this festive season with our loved ones.”  

From Left: Chew Hoy Ping, Felicia Teh, Lars Lehmann, Pearl Lai and Charles Wong

Emulating ‘Christmas à la française’ where the festive season stretches out over weeks, ‘Pause for a Blue Christmas’ will see different initiatives rolled out early in the month of December right up to Christmas day itself. 

The giant roving snow globe

Among exciting and engaging activities lined up during the campaign month includes a once-in-a-lifetime chance of being in a giant roving snow globe.

Guests at the event

 Set to visit selected bars and restaurants, this unique opportunity will allow fans to experience the holiday fun in a ‘magical wonderland’ with Christmas icons, including a Blue Santa and Santarinas. Fans will be able to capture their picturesque moments during these visits as well as enjoy exclusive Christmas promotions at these outlets throughout December 2017. (Refer to end of this blog post for the schedule)

Kronenbourg 1664 Blanc's brand ambassadors

On December 22, ‘Pause for a Blue Christmas’ party, anticipated to be the Christmas party of the year, will take place at Tom, Dick and Harry's @ Oasis, Ara Damansara. Opened to public, the party allows fans of Kronenbourg 1664 Blanc to be fully immersed in the spirit of Christmas through the concept of a ‘Blue Christmas Town‘, complete with a majestic 18-foot-tall Christmas tree made entirely out of 1,700 Kronenbourg 1664 Blanc blue bottles, jazz performances and carollers singing Christmas tunes joyously among others. 

Christmas carol performances at the launch event

A 12-day ‘Pause for a Blue Christmas’ social countdown challenge series will also be running on Kronenbourg 1664 Blanc’s Facebook page leading up to the big party. Consumers who participate will be eligible to win food and drink coupons redeemable during the ‘Pause for a Blue Christmas’ party. 

I'm enjoying a bottle of refreshing Kronenbourg 1664 Blanc at the launch event

On top of that, all through December, an exclusive 4-bottle Christmas Gift-pack will be available at leading supermarkets and hypermarkets to make for the perfect gifts to friends and family. It was indeed a fun-filled night at the Pause for a Blue Christmas launch. So don't forget to check out the roving snow globe at the locations and dates below:-


To find out more information on Kronenbourg 1664 Blanc’s Roving Snow Globe locations, do check out their FB page at

.: Peace Out :.