Tmall World’s “Double 12” 24-hour Holiday Sale Launched in Malaysia

Yesterday I was at MyTown Shopping Centre for the launch of Tmall World’s “Double 12” 24-hour Holiday Sale. Alibaba’s mega 24-hour sale event will feature millions of products with special discounts available only on mobile Taobao on 12 December 2017.

Following the success of 11.11, Alibaba Group’s Tmall World (天猫海外), serving over 100 million overseas Chinese and beyond, launched its ‘Double 12”, 24-hour holiday sale in conjunction with the festive season! Millions of products will feature special discounts and will be available to Malaysian consumers via the Mobile Taobao app on the 12th of December 2017. A special 3-day celebration in the lead up to the platform’s mega holiday sale event was planned to encourage Malaysians to spread the Holiday cheer when they shop for their friends and loved ones. 

“Double 12”, or more commonly known as “12.12” was first introduced in 2012 by Alibaba. The holiday sales event will run from midnight on 12 December 2017 for 24 hours. Malaysians are in for a treat this year with a wide range of products when fashion and accessories to home and living products go at unbeatable prices and discounts on Taobao marketplaces.

I was very fortunate to witness the launch of the event which was officiated by five awesome social influencers during the launch gimmick.

The launch was welcomed with confetti and a dance performance. 

The launch was attended by the social fashion icon and influencer, Jane Chuck; radio announcer and YouTuber, Jinnyboy; social media influencers, Michiyo Ho & Miko Wong; as well as Miss Astro Chinese International Pageant 2016 & Miss Chinese International 2017’s 1st Runner Up, Serene Lim, who shared their excitement at the launch event. 

Dance performances by a group of Santarinas at the launch event.

A group photo of the social influencers with the Santarinas dancers on the event stage.

Radio announcer and YouTuber, Jinnyboy doing a Facebook live for his fans at the launch event as well as other social influencers on that day.

Christmas Carol performance to entertain the crowd in-conjunction with the Christmas season. It's definitely a fun-filled event that day with lots of prizes to giveaway and great performances too.

Hundreds of prizes, giveaways and fun-filled activities await shoppers at Tmall World’s “Double 12 Secret Santa Box” 3-Day roadshow here in Malaysia from today until the 12th December 2017.

From 10th until the 12th of December 2017, Malaysian’s will be able to visit Tmall World’s Secret Santa Box “Double 12” celebration at TownPark, MyTOWN Shopping Centre, which features hundreds of exclusive giveaways and a host of fun-filled activities for the entire family. Special Interactive activities and performances have been lined up during the three day celebration, such as the “Gift Catcher Interactive Game” where consumers stand a chance to win treats and goodies by just downloading the Taobao Mobile app at the event; or if you’re lucky, walkaway with a “Lucky Secret Santa Box” when you visit with friends and family, taking place at 1.30pm and 3.30pm daily.

Mobile Taobao app

Among the many exclusive promotions available to Malaysians during the “Double 12” celebrations are:  
Cashback offers: Shoppers who pay by Malaysia E-banking will enjoy RM20 cashback with minimum spend of RM200 on Taobao. 
Sea Freight promotion: Spend RMB199 and get an instant deduction of RMB20 on sea freight charges. 
Win exclusive Secret Santa Boxes with a host of goodies from Taobao & Tmall with purchase of RM12 through the Mobile Taobao app.

So, start stocking up your gift bags, mark your calendars for the 12th December 2017, spread the holiday cheer and double your gifts when you shop for your family and friends with Tmall World this 12.12! So what are you waiting for? Visit MyTown Shopping Centre for the Tmall World’s “Double 12” 24-hour Holiday Sale event and download the Mobile Taobao app right now!

To find out more about 12.12 promotional offers and participate in the Tmall World Double12 celebration, kindly visit or download the Mobile Taobao app on Google Play or Apple App Store.

.: Peace Out :.