The First of its Kind E-Commerce Marketplace Platform – Fingo, Launched in Malaysia

Last Monday, I was invited to attend the official launch of Fingo in Malaysia which took place at Berjaya Times Square Hotel, Kuala Lumpur. For those who are familiar with Fingo, it is an innovative e-commerce marketplace with a first of its kind e-commerce platform that incorporates social e-commerce business model in Malaysia this morning.

Launched by Fingo (M) Sdn Bhd, Fingo is an e-commerce platform that is dedicated to members’ empowerment with its S2B2C  platform. Through this platform, every member who signs up will be treated as a VIP and gain access to a wide selection of quality goods and suppliers from Tmall and Taobao, besides opening up new entrepreneurial opportunities for Malaysian via a members-reward system. 

The arrival of VIPs at Fingo launch event.

Fingo which is founded by a group of former top executives from China’s e-commerce behemoth Alibaba Group, aims to tap into the booming and vibrant e-commerce market and the huge business opportunity in Southeast Asia.

Cultural dance performance at Fingo launch event.

YB Dr. Ong Kian Ming, Deputy Minister of Ministry of International Trade and Industry; Mr. Dong Fang, Group CEO of Fingo; Mr. Wang Nan, Chief Operating Officer and Mr. Lee Chee Sing, General Manager of Fingo were present at the launch event.

YB Dr. Ong Kian Ming giving addressing his speech at Fingo launch event.

Dong Fang said the company’s S2B2C business model uses big data selection technology to aggregate, socialize, and interact with Fingo members. The information on demand, predicting fashion and buying trends will be integrated with domestic and international supply chains, creating an efficient S2B2C platform that gives Fingo unparalleled advantage over other existing e-commerce models.

Mr. Dong Fang, Group CEO of Fingo giving his speech at Fingo launch event.

“After spending many years with Alibaba, we foresee a huge untapped market here in Southeast Asia for us to realise our vision of combining China's advance e-commerce ecosystem and experience with the connectivity of the three major social platforms, namely WhatsApp, Facebook and Instagram to the youthful consumer markets in this region,” said Dong.

From left: Mr. Wang Nan, Mr. Dong Fang, Dr. Ong Kian Ming and Mr. Lee Chee Sing at Fingo launching and ribbon cutting ceremony.

Dong said Fingo choose Malaysia as its base due to its political stability, excellent infrastructures and business environment together with a high adoption of digital technologies such as social media and online e-commerce marketplaces. The excellent ecosystem makes this an ideal platform for Fingo to unleash this new e-commerce experience designed for consumers in the Southeast Asian markets.

From left: Mr. Lee Chee Sing, Mr. Dong Fang, Dr. Ong Kian Ming and Mr. Wang Nan at Fingo media press conference.
Lee Chee Sing said, “We are confident that Malaysia is a right choice for us as from our studies, out of a total population of more than 32 million, Malaysia has approximately 25.08 million active Internet users, or about 79% out of the total population.” 

“Interestingly, around 24 million people are considered as active social media users, and 22 million of them are regular users of social media on their mobile devices. This high mobile penetration rate translates into a huge market opportunity for online based commerce and business transactions,” said Lee.

Here is how you can get started with Fingo app:-

1. Visit or download app from Google Play Store or Apple App Store. 

2. Register for free as a member. 

3. Start inviting friends to join and get rewarded.  

Download Fingo app from Google Play Store or Apple App Store.

Dong also explained that the biggest advantage of e-commerce is the improvement in efficiency and opens up brand new markets and channels for all members to benefit. This is particularly important for small and medium-sized enterprises, e-commerce can enable small and medium-sized enterprises to obtain the largest market with the lowest cost and the fastest speed.

There's many great deal and flash sales on Fingo.

“On our part, Fingo is very proud to be able to play a role in the development of SMEs in Malaysia through our e-commerce platforms. We welcome the participation of all local SMEs looking for the opportunity to start their digitisation journey with us. Fingo will also work on the full potential of the platform to support local small and medium-sized enterprises and harness the entrepreneurial spirits among Malaysian,” said Dong.

To find out more information and the latest update from Fingo, you can visit their website at

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.: Peace Out :.


  1. Looking good! Been working out at the gym?

    1. Thanks Arthur. I've been doing regular exercises at home :)

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