Carlsberg's Double Cheers, Double Winnings Chinese New Year 2020 Promotion

Earlier this month, I was invited by Carlsberg Malaysia to Sheng Mun at Plaza Arkadia for the exclusive media preview of their Chinese New Year campaign,“Double Cheers. Double Winnings.”. I was treated to an auspicious and immersive Probably The Best Ex-beer-ience featuring great beers, delightful cuisines and crafts in a contemporary take on the CNY culture.

Yammmm shengggg... cheers with the probably the best beer in the world!

Carlsberg Malaysia's Managing Director Stefano Clini shared, “In our pursuit of creating better beers and better enjoyment, Carlsberg’s refreshing new look has won over beer lovers with its new look, coupled with practical betterments. To ring in the year 2020, Carlsberg is proud to unveil its CNY promotion “Double Cheers. Double Winnings.” that aims to reward beer lovers nationwide with chances to double-up their winnings abundantly by bringing home a limited-edition gigantic 3-litre Carlsberg CNY bottle!”

This exclusive media preview of their Chinese New Year campaign,“Double Cheers. Double Winnings.” took place in Sheng Mun at Plaza Arkadia.

New year, new look on the Carlsberg beer can and bottle as well.

Marketing Manager Kevin Choo added “In the Chinese culture, red paper cutting is a distinctive and long-preserving art often designed in symmetry. Therefore, we have creatively illustrated this crafty art into the year 2020 featuring fishes to depict abundance, and lion dance to signify good luck and prosperity on all Carlsberg and Carlsberg Smooth Draught bottles and cans. To further elevate the element of double, consumers get to double up their winnings with chances to take home a magnificent 3-litre Carlsberg bottle on top of their instant rewards for purchases made across supermarkets, hypermarkets, and enjoyment at pubs, bars or coffeeshops and food courts.”.

Lousang session with the members of media and Marketing Manager Kevin Choo.

Cool looking double fish shaped lousang there! Wishing for a healthier and prosperous Year of the Rat!

Canvas painting activity after dinner and I was too busy chugging down a bottle of Carlsberg Smooth Draught – my all time favorite beer! :D

Here's my artwork, how was it? Pretty good right? I was born talented! Haha... just kidding.

The magnificent 3-litre Carlsberg bottle topped with a cork stopper measuring at a height of 48cm is bound to double the happiness at CNY celebrations with every pop! With only more than 2,000 bottles in Malaysia to be won, there are already 365 lucky winners nationwide emerging from participating outlets nationwide to date.

3-litre Carlsberg bottle... I dare you to finish it in one go! HAHA

Do you want to be a winner and bring home these 3-litre Carlsberg bottles to double up the festivities this CNY? Head to participating coffee shops or food courts and check underneath the bottle caps for purchases of Carlsberg (640ml) or Carlsberg Smooth Draught (580ml) big bottles. At participating supermarkets, hypermarkets; instant beer enjoyment at modern pubs, bars and restaurants; or shopping online on participating e-commerce sites such as Potboy, Shopee, Taobao, Sohda, Winetalk, and Boozeat, you too can stand a chance for every promotional purchases of Carlsberg and participating brands! Get lucky and stand to win the limited-edition 3-litre Carlsberg bottle when you send in your receipt via WhatsApp.

Gaining attention for its sleek and modernistic design at participating convenience stores this CNY period is the Carlsberg Smart Mini Bar that boasts a modernistic design of a table equipped with a built-in fridge and is fitted with Bluetooth speaker and USB charger functionalities. Ease your worries of beer storage areas or keeping beers chilled for that perfect beer enjoyment during family reunions or festive open house sessions as the Carlsberg Smart Mini Bar can store up to six beer cartons, equivalent of 144 cans of beers!

Awesome looking Carlsberg Smart Mini Bar. I want one!!!

Interested to get your hands on the Smart Mini Bar? Simply purchase RM20 and above of Carlsberg Malaysia products at participating convenience stores to be eligible for the weekly draws with chances to win a Carlsberg Smart Mini Bar or a 1664 Blanc-branded Mini Chiller. Ushering the New Year is made better with Carlsberg as shoppers can stand a chance to win up to RM800 worth of groceries all paid for when You Shop, Carlsberg Pays! With 20 locations held last weekend, 123 lucky winners walked home with their groceries all paid for by Carlsberg!

Double Cheers, Double Winnings! For you and me! :)

To find out more information on Carlsberg Malaysia ongoing CNY promotions or events, visit or follow them on Facebook at

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  1. You permed your hair? Love the waitress' uniform, very elegant.

    1. My hair is naturally curled. I think so too... simple yet elegant! :)

  2. Very nice your painting!!! Don't drink while paint laa :P

    1. Thank you for the compliment! I think I can paint better when I drink.. more creative it is. Hahahaha

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