HennessyMyWay 30-Second Challenge is Back! – The Pinnacle of Creative Bartendering

Hennessy, the world’s best-selling cognac is calling out all bartenders – the HennessyMyWay 30-Second challenge is back! In a time where bars & pubs continue to face restrictions, Hennessy’s initiative aspires to motivate bartenders to “keep their blades sharp” and get to shaking and stirring from wherever they are. They get to do what they love best – creating expressive cocktails!

Recognising the all-important role of bartenders as the beating heart of the industry, Hennessy is committed to see that none are denied this opportunity. Bartenders attached to any bar establishment across Malaysia, including non-partner outlets of the brand are eligible to participate.

The name says it all – there’s no such thing as a “wrong” way; but there’s your way. Show-off your mixology skills and stand a chance to earn global recognition and be rewarded with cash. Whether it’s inspiration from their best-loved flavours or an experiment in personal expression, the challenge is the pinnacle of limitless creativity.

The 10 best submissions that showcase their own expression and the most creative Hennessy serving ritual will receive EURO500 cash each, and will proceed onward to global recognition amongst the Hennessy world bartending fraternity. Amongst local submissions, the next best 20 creative submissions will receive exclusive Hennessy prizes. Furthermore, the best cocktail creations will be showcased on Hennessy’s social media platforms to further raise bartenders’ profile, and bring attention to both bartender and establishment. 

With the opportunity for bartenders to compete for the chance to represent Malaysia globally, the 10 best submissions will be enlisted to be in the running to vie for exclusive one-of-a-kind prizes including: 

Global Top 5 

Hennessy Paradis MAGNUM signed by M. Maurice Hennessy (RRP 2000€ per unit) 

Invitation to the inaugural Pioneers Summit @ Hennessy Maison (Cognac) in 2022

Global 20 Runner Ups 

Hennessy Paradis signed by M. Maurice Hennessy (RRP 800€ per unit)

Most Creative Bartenders

Judged by a panel of Maison representatives, the most creative bartenders will receive global recognition 

HennessyMyWay is a global initiative introduced by The Maison Hennessy in 2020. The programme serves to give back to the bartending community around the world, those who have been affected by the pandemic and deprived of their ability to earn doing what the love from behind the bar.

EURO500 cash each for top 10 bartenders with best Hennessy service ritual challenge.


Interested participants are required to contact the hotline number: +6019 475 5334 (Simon Ng) for entry guidelines and terms and conditions.  

Entries are required to be submitted by 25 March, 2021. 

Be inspired by your inner creativity and aesthetic flair and bring on your best service ritual forward! Stay tuned for updates on the #HennessyMyWay initiative on Hennessy Malaysia’s Facebook page: https://www.facebook.com/HennessyMalaysia/

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