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Sunway Pyramid Takes You Home With ‘Ikatan Mesra Raya’ This Festive Season

While state borders may not have reopened yet for long-distance travel, Sunway Pyramid is taking their shoppers on a homecoming journey to celebrate the Raya festivities this year.

Recognising the importance of family ties and togetherness, Sunway Malls’ theme of ‘Ikatan Mesra Raya’ highlights mode of transport or Raya scenes to create a balik kampung atmosphere that many are missing in these extraordinary times. At Sunway Pyramid, shoppers can experience a nostalgic journey through the familiar feeling with the mall’s very own ‘highway Rest & Service Area’ (R&R) at the LG2 Orange Concourse from now till 30 May.

As the R&R is prominent feature on the PLUS highway and a welcome sight for long drives and road trips nationwide, especially during festive seasons and holidays, Sunway Pyramid is partnering with Malaysia’s largest expressway operator, PLUS to share tips for a smooth and restful drive, road safety and general vehicle maintenance in preparation for interstate travel upon reopening of state borders.

To reward shoppers this festive season, Sunway Pyramid is collaborating with Proton, Malaysia’s home-grown automotive corporation to giveaway its popular flagship SUV, the Proton X70 with a myriad of intelligent features. With a minimum spend of RM100 in a single receipt, shoppers can submit their entry to be in the running to drive home the exciting new automobile. Furthermore, shoppers who spend a minimum of RM250 will be rewarded with F&B e-cash vouchers, GarrettTM Popcorn Festive Packs, L’OCCITANE En Provence and Laneige sets throughout the campaign period.

Sunway Pyramid General Manager, Jason Chin says, “Home is where the heart is, and everything that has transpired in the past year has made it challenging for most to head home for the festive season, where the longing to be with family is even greater. While that may be the case, we wanted to evoke a sense of belonging and home with attractive Raya offerings, a safe shopping experience and convenience through innovation, no matter where their loved ones may be.”

At the R&R that resembles the yesteryear journey of travelling back to their hometowns during for a festive celebration, shoppers can make a stop, shop for essentials, rest and relax. Vintage vehicles, road signs, gazebos and stalls are put in place to evoke the familiar feeling of the rest stop, amidst a host of other engagements for shoppers to enjoy.

Shoppers may take their pick and browse to their heart’s content as Floramiya, Christy Ng, Rimba and Dar Al-Arab will be offering various deals and promotions to enhance the Raya shopping experience at the LG2 Orange Concourse. Besides this, shoppers can take their pick from over 1,000 retailers within the mall to purchase their Raya necessities, be it restaurants for breaking fast, home essentials, digital lifestyle and new clothes for the celebrations all under one roof.

For a safe, contactless shopping experience, shoppers can enter and exit the carpark via the ticketless Smart Parking system, navigate in real-time to their desired shops and locate the surau with ease with the Sunway Pyramid mobile app. Safety measures have been put in place such as frequent sanitisation and disinfection, high-accuracy thermal scanning and social distancing reminders for a peace of mind.


Elevating the shopping experience 

Sunway Pyramid is constantly looking for ways to innovate the typical shopping experience, and this festive season, the mall is introducing a Hands-Free Shopping Service for shoppers. Instead of lugging their heavy bags of shopping from one end of the mall to the other, shoppers only need to request for a pick-up service to store their shopping temporarily via the Sunway Pyramid Mobile App. First-time users of the Hands-Free Shopping Service can redeem an exclusive Kiehl’s Travel Kit while stocks last.

 

Currently, shoppers can enjoy this service at over 100 participating retailers and counting, from electronic, beauty to OOTD needs and more. Shoppers can be sure that their items will be kept safely for them while they continue to shop and enjoy themselves in Sunway Pyramid. 

For more info on Hands-Free and to view full list of participating retailers, visit https://www.sunwaypyramid.com/hands-free.


A helping hand 

Sunway Pyramid is also part of the mall wide effort by Sunway Malls to give back to those in need this Raya. In collaboration with Woman Up by Kloth Cares, shoppers can make donations or spend certain amounts to redeem an Upcycled Raya Pouch in the respective malls. The Pouch is sewn by women in the B40 household income bracket, comprising a majority of single mothers from economically vulnerable communities in Selangor.

In Sunway Pyramid, shoppers can donate RM10 to purchase the Upcycled Raya Pouch – the proceeds will be channelled towards families in need in the Subang Area that have been identified by the Subang Jaya State Assemblywoman's Office.

Upcycling of fabric reduces waste in landfills, as well as uplifts the earning potential of women from the B40 community which bridges the gap of inequality and promotes responsible consumption in line with Sunway Group’s commitment to the United Nations Sustainable Development Goals.

For more information, deals and recommendations, stay tuned to Sunway Pyramid’s social media platforms and official website at https://www.sunwaypyramid.com/ikatan-mesra-raya.

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8 comments :

  1. Not so many people, kinda sad. Normally, come any festival, such places would be packed...but this is good. #staysafe #staywell #stayhome

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    Replies
    1. This is definitely a good initiative indeed. Sometimes we still like to shop at the establishment itself since there's too many bad experience with online shopping.

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  2. It is good that they are taking this initiative. :)

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    Replies
    1. That's right. I think this should be a permanent thing cause not many people wanna hang around with the crowd. Hahaha

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  3. Hands free counter is a great idea!

    ReplyDelete
  4. Looks like they are doing well with the SOPs.

    ReplyDelete

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