The Refreshing Non-Alcoholic Somersby Apple 0.0 has Launched in Malaysia

While our country is currently facing burning hot weather with occasionally heavy rain that turns into flash flood, why don't we sit back, relax and grab a can of Somersby Apple 0.0. This refreshing non-alcoholic Apple Somersby 0.0 was recently launched on the 19th of May 2022.

I was invited to the launch event at Popsicola KL located inside MAHSA Avenue. This alcohol-free Somersby Apple 0.0 is brewed with premium non-alcoholic fermented apple juice, gives more spunk and zest with its pleasant sparkling sweetness for a refreshingly different thirst quencher.

Carlsberg Malaysia's management team's group photo

Known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence; a sparkling fruit beverage that comes with the finest ingredients and limitless enjoyment. Somewhat akin to a cider mixed with a spritzer, Somersby Apple 0.0 has the celebratory feel of a bottle of sparkling drink with its charming sweetness and is refreshingly more non-alcoholic.

Chill-out with Somersby 0.0 anytime, anywhere and relish the same good taste of Somersby Apple, now excitingly non-alcoholic

Spotted with a fresh blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added into it. Classified under the soft drink category, it is a sparking juice drink perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a ‘Refreshingly More’ experience.

“Alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices. Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant.

Stefano Clini, Managing Director of Carlsberg Malaysia

Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that complement all types of drinking occasions and lifestyles as it is non-alcoholic,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Clini.

Launch gambit by former National Synchronised swimmers – Stephanie Gan, Zylane Lee, Tiffany Gan and Stella Gan.

Check out the launch gambit performance below:-

Held at Popsicola.KL, customers, members of the press and guests were treated to a lively pool party that depicted the creative nature of the brand with non-alcoholic 0.0 signs spotted around the venue. Laced with treats and goodies, like any good chill-out session would be, Somersby Apple 0.0 made an impressive splash alongside great food, groovy music and an echo of enthusiastic chatter around the innovative mocktails and slushies concocted with Somersby 0.0.

Wanna play some Somersby 0.0 zenga?

Mixologist, Angel Ng concocted two refreshing mocktails, specially made with Somersby 0.0

Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, 4-pack cans and a carton, in stores nationwide. From now until the end of June, consumers who purchase any two 4-can pack of Somersby Apple 0.0 will be able to redeem a cool and exclusive Somersby 0.0 Slushy Maker. There will also be sampling opportunities for consumer around the town’s hottest spots to give consumers a taste of the latest Somersby addition, so be on the look-out!

Would you like to try one today?

Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-todrink non-alcoholic beverage that can be savoured anytime, anywhere.

For the latest Somersby promotions and activities, do check out their FB at www.facebook.com/SomersbyMy and IG at www.instagram.com/somersbymy. You can learn more about Somersby 0.0 at www.somersby00malaysia.com.

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Comments

  1. Apple? Will certainly go and look for it. I do buy Somersby sometimes, refreshing drinks.

    ReplyDelete
    Replies
    1. Yes. You should try it since it's non alcoholic. A lot cheaper too! :)

      Delete
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