Discover the Innovation of Guinness Draught in a Can at the House of Guinness, APW Bangsar

In mid July, I was invited to the media launch of the House of Guinness by Guinness Malaysia. You may or may not noticed that earlier this year, Guinness Malaysia has introduced Guinness Draught in a Can to the local market. I somewhat only found out about it in June but I have not tasted it until before the media launch.

House of Guinness: Guinness Malaysia’s first-ever mission-based immersive experience is now available for consumers to enjoy until 4th of September 2022. 

If you are just like me who love the smooth and creamy texture of Guinness similar to drinking it at the bar or pub, this is the right one for you but from the comfort of your home. To officially introduce and to bring consumers through the innovation behind this product, the House of Guinness is launched on 14th of July as a hub that gives fans of the brand an added dash of magic to their usual drinking experience.

House of Guinness at APW Bangsar

Upon arrival at the House of Guinness at APW Bangsar, participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. First, they have to check-in and will be promptly transported to the Guinness Innovation Lab. With no time to waste, they will be introduced to the world of Guinness and the new Guinness Draught in a Can.

Some sneak peek of what to expect inside the House of Guinness

I was in the same session with Charmaine and Baz participating in the House of Guinness

A nitrogen widget is released every time you open a can of Guinness Draught in a Can

After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’. This is where the nitrogen widget comes to play. Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle. Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert. 

From left: Shaun Lim, Marketing Manager of Guinness Malaysia and Pablo Chabot, Marketing Director of HEINKEN Malaysia at the House of Guinness media launch

“We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to our nitrogen widget. We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way,” said Shaun Lim, Marketing Manager of Guinness Malaysia.

Pablo Chabot, giving his speech at the House of Guinness media launch

Smooth and creamy texture of the Guinness Draught in a Can

If you would like to secure a spot at the House of Guinness, you can sign up for free at www.houseofguinness.my and an email confirmation will be sent for participants to accept within 48 hours. Upon successful registration, you will be entitled to receive a complimentary Guinness Draught in a Can, and a limited-edition Guinness merchandise on the event day.

Got my Guinness Draught in a Can... Sláinte!

Make sure to join in on the fun as House of Guinness is available for fans to experience from now until the 4th of September, on Wednesdays to Sundays. Don't forget to book your slots in advance. Each participant may experience House of Guinness three times total on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise. Slots can only be booked one day before event day at the latest.

To find out more info about House of Guinness and Guinness Draught in a Can, please visit https://www.houseofguinness.my/. Guinness and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive. Grab an e-hailing ride or ask your family members to drop you there! Stay safe and stay jolly!

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.: Peace Out :.