Once again Tiger Beer and Pestle and Mortar Clothing (PMC) have collaborated for a new campaign. Back in 2018, I still remember attending the event at Bangsar where they launch the exclusive t-shirt collection with World Wide Fund for Nature (WWF). You can read more about it here.
Joyce Lim, Marketing Manager of Tiger Beer, and Hugh Koh, founder of Pestle and Mortar Clothing (PMC) announced the launch of the Tiger Uncage Fund, where four up-and-coming artists will receive a RM50,000 grant each, with the proceeds gathered from the sales of ‘The Tiger Archives’. This exclusive NFT collection was created in collaboration with Pestle Mortar Clothing (PMC) as part of Tiger Beer’s initiative in conjunction with the Year of the Tiger.
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| From left: Joyce Lim, Marketing Manager of Tiger Beer and Hugh Koh, Founder of Pestle and Mortar Clothing, announcing the launch of the Tiger Uncage Fund |
NFT holders and members of the media got a first look at the eight finalists’ profiles – Apoh, Jay Ivanez, Kai Yi Wong, Leon Sapphire, Luvenia, Rachel Chong, Shu, and Wai Chun.
The Discord community will be voting for their preferred talents from the eight finalists, and the four winners will be revealed at the end of July 2022.
For more information, visit Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.
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