For the third year running, Carlsberg Smooth Draught comes to honour Sabahan and Sarawakian pride with six exquisite Borneo island icons that have been artistically tattooed by Sarawakian Ernesto Kalum and Sabahan Carlos Benny Majakil.
The special-edition package highlights Borneo's most recognisable features using indigenous tattoo design.
The iconic Hornbill, Longhouse, and Sape of Sarawak, as well as the Rafflesia, Orangutan, and the majestic Mount Kinabalu of Sabah are intrinsically featured in Carlsberg Smooth Draught's special-edition packaging, staying true to the brand's intention to celebrate and iconize the beautiful and extraordinary Bornean wildlife and amazing natural wonders.
Designed by locals for locals, the Carlsberg Smooth Draught special-edition packaging presents the six Borneo icons in a traditional yet contemporary tattoo aesthetic. The creative artwork is a collaborative masterpiece between two well-known tattoo artists Ernesto Kalum and Carlos Benny Majakil to bring people together in appreciation and celebration of the vibrant art of the stunning Borneo islands.
Exclusive to consumers in Sabah and Sarawak and available in 320ml cans and 580ml bottles, the six Carlsberg Smooth Draught special-edition designs will be introduced over three phases through consumer promotions. The first two designs were revealed in April, followed by the release of another two beginning July through September with the final two designs to be showcased in the last quarter of the year.
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“We believe that celebrations are always best with Carlsberg. Over the past three years, we have been paying homage to the people, arts and celebrations of Sabah and Sarawak through our special-edition packaging. This year, we take a step further in theming the six designs, with the art style of Bornean tattooing. Having had very encouraging responses and reviews from our consumers over the past two years, we believe that our efforts to promote “by locals for locals” this year will further boost the celebrations in Sabah and Sarawak,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
“My inspiration for these designs is quite literally everything around us. Right outside our window there is nature like the trees, animals, and beings we can or cannot see. The aim of every design is to show how we are all connected and told through a story,” commented Kalum.
“This collaboration will definitely open up doors for more people around the world to appreciate our East Malaysia tattoo art culture. I’m very happy that Carlsberg not only recognises our culture but celebrates it together with us,” said Majakil.
Collectors and beer enthusiasts in Sabah and Sarawak have the chance to win interesting devices like the iPad Air, iPhone, and AirPods from now until the end of June. Each entry must be accompanied by a single receipt showing a minimum RM200 purchase of Carlsberg Smooth Draught or Danish Pilsner at participating bars and pubs, 12 large bottles in food courts and coffee shops, or a 24-can carton at super hypermarkets and other retail establishments. Customers who make these purchases can also instantly obtain limited-edition Sabah and Sarawak t-shirts with two collector designs.
To find out more info promotions in-store please visit their website at https://carlsbergsabahsarawak.com.
As usual before I end my post, here's a reminder to all my readers – Remember to always drink responsibly, don't drink and drive. Grab an e-hailing ride or get a designated driver. Heeyyyy aramaitih!
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