F&N Launches "Biar Ori, Baru Sempoi" Campaign to offer Malaysians their favourite Teh Tarik on-the-go!
For many years, people have favoured Teh Tarik, the unofficial national frothy tea beverage. As our lives become busier and more active, Malaysians have less time to relax and enjoy their teh tarik. In order to meet this requirement, F&N Beverages Marketing Sdn Bhd, one of the biggest beverage producers and distributors, introduced F&N Teh Tarik in an easy-to-transport style in April 2020. The new brand campaign, which exclusively incorporates the catchy theme song "Biar Ori, Baru Sempoi," performed by well-known local singer and rapper MK K-Clique, promotes the brand positioning "Biar Ori, Baru Sempoi".
This new F&N Teh Tarik campaign seeks to connect with open-minded Malaysians in a fun and energising way while also enabling individuals who wish to take advantage of their preferred Teh Tarik whenever and wherever they are.
F&N Teh Tarik ORI is a chilled Teh Tarik with a recognisable flavour that is made with real tea and F&N's renowned dairy creamer. F&N Teh Tarik is the ideal companion after a long day at work or when you catch up with friends because it is made to be sipped on the go. The product is now offered in two variations—ORI and Less Sweet—as well as in slim can and bottle formats, making it the ideal beverage with a delicious flavour that can be savoured whenever and wherever!
Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd.
“Initially made available during the height of the pandemic back in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic ‘mamak experience’. To continue the momentum and connect with younger Malaysians in a more exciting and energetic way, we have launched this new campaign ‘Biar Ori’ which signifies the most original taste and ‘Baru Sempoi’ which means the coolest in its most awesome form to get closer to the hearts of every Malaysian and make sure the F&N Teh Tarik is available and accessible to everyone on-the-go anytime, anywhere,” said Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd.
The campaign will also install a one-of-a-kind interactive vending machine across major transit hubs in Malaysia that gives Malaysians the chance to "shake up" their own can of Teh Tarik for the entire month, staying true to the brand's commitment to providing vibrant and flavor-packed drinks wherever they are.
The F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the Brand’s efforts to extend its offerings to all Malaysians.
Last but not least, a picture of MK with me. Tawau, Sabah represent! :D
If you're interested to find out more info on F&N Teh Tarik, check out their website at www.fn.com.my or the official social media page @fnndairies on Facebook & Instagram.
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