On the 1st of June, I was invited to Sentul Depot for the Bon Appétit-lah event by 1664. It's their third edition of Bon Appétit-lah that turns ordinary moments into extraordinary ones by sharing good taste with a twist. Expanding on its past success, this instalment of Bon Appétit-lah transcends consumers from delicious dining offerings to an illustrious occasion filled with elevated experiences.
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| Enjoy an elevated occasion of #GoodTasteWithATwist as 1664 brings you an ensemble of food, music, creative expressions and drinks |
1664 strives to imitate the French love of fine food and beverages, giving good taste to every shared occasion while remaining faithful to the French ethos of joie de vivre (joy of living). This year's Bon Appétit-lah campaign invites customers to visit its stylish and fashionable pop-up 1664 lounge in KL from 2 to 17 June 2023 to experience the extraordinary in regular everyday pleasures.
1664 has remodelled Warehouse 3's raw interior into a modern bistro decorated in tones of 1664's signature blue, transforming Warehouse 3's raw interior from Sentul Depot's famous rustic aesthetic into a newly compelling location. After being greeted by the well-known blue bulldog 'Frenchie', visitors can relax in the modern dining room decorated with a miniature Eiffel Tower, sit around the lovely 1664 bar & deli area or hang out in the cosy Blue Lounge with stylish armchairs that they can sink into while savouring inventive culinary delights and the exquisite flavours of 1664 Blanc and 1664 Rosé.
“1664’s continuous journey to captivate consumers with the simple pleasures of life has allowed us to turn the ordinary into extraordinary experiences for everyone. From our recent charming Parisian inspired street – Rue 1664 to the curated 1664 Valentine’s Day celebration at Dadi Cinema, Pavilion Bukit Bintang KL, we hope to continue giving beer enthusiasts elevated shared moments that they can cherish for years to come,” commented Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director.
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| Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director |
“With this in mind, 1664 welcomes everyone to truly savour an amazing dining affair complemented with an unparalleled drinking experience where beer lovers can immerse themselves and indulge in #GoodTasteWithATwist. Bon Appétit-lah!” she added.
Throughout the first two and a half weeks of June, 1664's Bon Appétit-lah will provide guests with a complimentary welcome drink of either 1664 Blanc or 1664 Rosé, promising an amazing memory shared with friends, family, loved ones, and furry companions.Then, guests may enjoy a smorgasbord of gourmet delicacies prepared by culinary masters NoLabel Cuisine, Waka Waka Gelato, The Bao Guys, and Flaaah The Bakery.
In order to preserve the extraordinary experience, beer lovers can get the ideal digital caricature of themselves at the Portrait with a Twist on specific days.
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| We got our digital caricature done at the Bon Appétit-lah event. |
These special creative spaces will allow beer lovers to transform 1664's iconic blue bottle into an artwork, leave their mark on the graffiti wall, and more. Visitors can also choose to simply relax, soak in the scene, and listen to the upbeat music played by Saturday's Blue Hour headliners Juztin Lan, Gaston Pong, and Babychair.
In addition to limited-edition 1664 goods like 1664 stem glasses and the exclusive artist edition trolley luggage, there will even be a speciality store where visitors can score some cool merch from stylish streetwear brand NerdUnit, sunglasses designer Kazoku, watchmaker iROAS and wellness guru Gote.
Pet owners will also be thrilled to learn that they may bring their four-legged companions to 1664's first-ever pet-friendly pawty, which will take place on the weekends from 11am to 2pm. Animal enthusiasts and their four-legged friends will have a purring, tail-wagging good time thanks to the abundance of pawsome activities for both puppies and cats.
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| DJ Kenji in the house! |
Every day offers distinctive opportunities for customers to transform typical evenings into spectacular ones. 1664's Bon Appétit-lah will be a unique experience open to pre-registered visitors and walk-ins everyday from 5:00pm to 10:00pm on Monday through Friday and from 11am to 10pm on weekends.
If you would like to find out more about what’s in store, be sure to like and follow @1664BlancMY on Facebook and Instagram or visit https://1664malaysia.com/event for more details.
As usual before I end my post, here's a reminder to all my readers – Remember to always drink responsibly, don't drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!
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Thank you for the visit and your kind comments! <3