I was invited to Pavilion Bukit Jalil to check out the immersive Tiger Den experience by Tiger Beer Malaysia. Since 1932, Tiger has been defying the odds, and the company acknowledges that a large part of its success may be attributed to its devoted followers.
To honour its bold steps from the beginning and to keep roaring into the future, the daring lager has created the Tiger Den, also known as the home of all things Tiger, for guests to join.
After registration via QR code on our smartphone, all guest are given a small booklet as a guide to go through the six unique zones inside Tiger Den.
With the remarkable Tiger Den, the brand has distinguished itself as a distinctly Asian lager. Visitors can learn more about Tiger's origins dating back to the early 1900s and savour the nostalgia of its evolution at Heritage Street, or they can embark on a journey through a series of interactive experiences via AI at the AR-ffiti Street and Crystal Cold Room.
Time to cut my hair? Maybe not!
Have you seen all the Tiger Beer bottles way back until 1932?
Tiger on top of Tiger Beer mountain! Haha
Look at this cute miniature bottle of Tiger Beer
The interactive experiences via AI at the AR-ffiti Street will be shown through our smartphone via Facebook or Instagram camera VR filter.
Which one will be your favourite?
Tiger Brewery zone
Over the years, the brand has collaborated with homegrown designers through its innovative campaigns. At Hype Street, guests can purchase their very own exclusive Tiger x PMC T-shirt and get it customised with stickers to walk away with personalised streetwear merchandise, but that’s not all.
Sneakerheads can walk away with their very own limited-edition sneakers designed by Edmond Looi - only 18 pairs are available at the Tiger Den pop-up with the special pricing of RM999.
Upon completing the trail of experiences at the six unique zones, guests who have collected all five stamps can enjoy an ice-cold Tiger Beer and Tiger Crystal at the Tiger Bar all while enjoying live DJ and band performances. The first 100 people per day who show their completed stamp collection also stand to receive their very own customised Tiger bottle, but more giveaways await fans of the brand. At the immersive experience, those who document their journey and post an Instagram Reel of their experience can use the hashtags #TigerBeerMy #TigerDen and tag @tigerbeermy to stand to win a trip for two to Singapore worth RM30,000.
“The Tiger Den is the ultimate portrayal of the brand’s bold journey. As an Asian lager that defied the odds, we wanted to share our rich history and future aspirations with the people who made this all possible: our loyal fans. We curated a selection of activities and experiences based on what the brand stands for – that is all things bold - all while paying homage to our past journey while celebrating our future,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
The six zones – Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, the Crystal Cold Room, and the Tiger Bar – are available for fans of the brand to explore from the 15th of June 2023 until the 9th of July 2023 from Wednesdays to Sundays at Pavilion Bukit Jalil. So don't miss out your chance to experience it all!
To find out more info on Tiger Den, check out their website at https://tiger2023.tigerbeer.com/.
This event is only for non-muslim age of 21 and above.
As usual before I end my post, here's a reminder to all my readers – Remember to always drink responsibly, don't drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!
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.: Peace Out :.
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