Guinness Malaysia invites fans and food enthusiasts to come together and discover a taste experience beyond the ordinary, made possible through the power of fire and infusion. Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds. Level up and savour the extraordinary, happening this 18th – 20th August at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September at Fort Cornwallis, Penang.
Not your ordinary barbecue! Tantalise your taste buds at Flavour by Fire with a variety of specially curated Guinness-infused flame-cooked meats and seafoods by renowned chefs.
At Flavour By Fire, Guinness will unlock a plethora of flavours to excite the palate. Flame-cooked foods undergo the Maillard reaction releasing distinctive rich flavours, textures, hues, and aromas. And when it comes to understanding this phenomenon, no beer surpasses Guinness. Brewed with fire- roasted barleys (at 232o Celsius) it boasts a distinctive taste that reigns supreme.
A Guinness-infused flame- cooked chicken dish by the renowned Chef Sherson.
The chefs' culinary prowess and mastery over fire take centre stage at the festival. Going beyond the ordinary, they will fire-up up a variety of creative Guinness-infused dishes, bringing out bold and exciting flavours, tantalising one’s taste buds.
“Guinness has a sensational depth of flavours that chefs know how to appreciate, and that drinkers can’t resist. As people are constantly on the lookout for fresh, conversation-worthy food adventures, our festival is the perfect occasion for fans and foodies alike to come together and indulge in an authentically Guinness experience you won’t find anywhere else,” said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia.
“A memorable experience can be defined in many ways but for Guinness it’s great stout, great food, and great company,” added Lim.
All this, set against a backdrop of lively local musicians and a variety of engaging activities promises to ignite the convivial atmosphere that Guinness fans have come to know, love, and expect.
In the meantime, visit our participating outlets and stand to win exciting prizes including exclusive invites to the festival Finale Party, Arthur’s Storehouse dining vouchers and Guinness smoky marinade sauce. There’s more. Head to your nearest convenience store and stand to win a Guinness mini fridge filled with Guinness Draught In A Can with every purchase of a Guinness Draught or Guinness Foreign Extra Stout. All promotions are valid while stocks last.
Guinness fans and foodies can also try their own “skill” at creating Guinness infusion recipes via a fun digital contest. Three winners will see their “infusion recipes” brought to life, fire-cooked and prepared by chefs in real-time at the festival! Rally on Guinness Instagram and/or Facebook today to upload your emoji “recipes” and tag @GuinnessMY to participate.
At the festival, take part in the Long Bar Challenge to get your hands on exclusive Guinness T-shirts, vouchers, or merchandise. Then get your selfie photograph imprinted on your creamy Guinness head at our Guinness STOUTie machine stations.
Go for more with a Party Keg! Gather a group of 10 friends and enjoy a private experience in a cordoned-off space with access to your own bar. The Party Keg comes with a stack of 70 Guinness vouchers redeemable on any festival day, a scrumptious food platter valued at RM300 and one (1) entry to the Long Bar Challenge.
You can also take home flavours beyond the ordinary in the form of a Guinness infused meat rub, complimentary with every purchase of Guinness Draught In A Can (GDIC) via DRINKIES at the festival.
To find out more info on Guinness Flavour by Fire, do check out their website here and social media platforms Facebook and Instagram.
As usual before I end my post, here's a reminder to all my readers – Remember to always drink responsibly, please don't drink and drive. Grab an e-hailing ride or get a designated driver. Cheers!!!
.: Peace Out :.
Wow, this blog post about Guinness Flavour By Fire really got my taste buds tingling! I’m a huge fan of Guinness and when you combine it with flame-cooked foods, it’s like a match made in culinary heaven. The idea of renowned chefs infusing Guinness into their dishes sounds absolutely mouthwatering.
ReplyDeleteI can imagine the tantalizing aromas and the burst of flavours that await at the festival. The Maillard reaction and the fire-roasted barleys used in brewing Guinness really add that distinctive taste that sets it apart. It’s no wonder chefs appreciate its depth of flavours and drinkers can’t resist it.
And let’s not forget about the lively local musicians and engaging activities that will create such a convivial atmosphere. It’s the perfect setting to enjoy great stout, great food, and great company. Plus, the chance to win exciting prizes and indulge in Guinness-infused recipes adds an extra element of fun to the whole experience.
ReplyDelete